Franchises Focused on “Franchisee Satisfaction”?

Franchisee Satisfaction is a key component and characteristic of "successful" Franchise Systems.  In fact on many occasions I have strongly argued that Franchisors should focus on creating and refining systems that not only create "satisfied franchisees" but, rather, franchisees that are "raving fans".  Franchisees that are "raving fans" create customers who are "raving fans".  Franchise Systems with "raving fans" are successful systems.

In a recent 2010 study of "Franchisee Satisfaction" the Franchise Research Institute has identified the following Franchise Systems as excelling in franchise satisfaction.

1.  Name of Franchise: BrightStar
     Type of Franchise: Home Care Franchise
     Liquid Capital Required: $100,000
2.  Name of Franchise: Comfort Keepers
     Type of Franchise: Senior Care Franchise
     Liquid Capital Required: $57,000
3.  Name of Franchise: Express Employment Professionals
     Type of Franchise: Job Placement Franchise
     Liquid Capital Required: $100,000 - $175,000
4.  Name of Franchise: The Goddard School
     Type of Franchise: Day Care Center Franchise 
     Liquid Capital Required: $140,000
5.  Name of Franchise: Re-Bath
     Type of Franchise: Home Improvement Franchise
     Liquid Capital Required: $25,000

When evaluating studies there are many variables, so while I cannot attest to the results of this study, I do know one thing: Franchisors and Franchise Systems require satisfied Franchisees for profitability and growth.  Franchisors must evaluate their systems from this prospective.