The Internicola Law Firm, P.C.

Making a Good Impression at Franchise Trade Shows

In the business world a first impression can be the deciding factor on whether or not you close a deal. When you are promoting your franchise opportunity at a franchise trade show your first impression is usually a visual one, so you need to make a good impact.

The design of your booth or table space should be attractive but not too cluttered or flashy. Don't be boring enough to blend in with the tablecloth, but also steer clear of obnoxious gimmicks like strobe lights, huge banners, and loud music. Your space should be populated enough to draw attention but also simple enough to invite focus on conversation rather than environmental distractions.

What you offer at your area is also important. Savvy franchisees aren't going to be swayed to invest in your franchise just because you have the coolest or most useful giveaway item. They're going to want more than a tote bag, unless that tote bag is filled with information on your franchise. Pre-gathered marketing packets are a great way to allow franchisees to walk away with the basic information they need, and the contact information to ask you for more.

Above all, make sure you look the part. Management should be dressed appropriately, and if you are bringing an actual employee or two along to help handle questions about your business, have them properly attired in uniform if applicable. This allows franchisees to see your dedication to the brand, as well as give them confidence that they are dealing with a serious business opportunity.

A franchise trade show can be a great opportunity to meet motivated and serious franchisees. Being well prepared to market your franchise opportunity at one of these shows can be a complex endeavor that not every franchisor is suited for. Before committing to a franchise trade show it may be beneficial to discuss the option with a New York franchise lawyer, particularly if you are new to the franchising game. 

Contacting a New York Franchise Lawyer

If you are an entrepreneur who is interested in franchising your business there is a lot you need to know, including the significance of evaluating your trademark and how to approach the preparation of your FDD. For a limited time, get New York franchise attorney Charles N. Internicola, Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs franchise their business nationwide.