The Internicola Law Firm, P.C.

Using Social Media to Find New Franchisees

Businesses across the globe are learning that social media is fast becoming a major tool for recruitment, marketing and networking. When you are establishing your franchise, you'll need to consider how you will find talented, enthusiastic franchisees to grow your business rapidly.

Social media can be a huge asset for finding franchisees. Depending on the type of franchise opportunity you are offering you may find more success on one platform over another, such as the professionally-geared Linkedin as opposed to the more casual Facebook.

Linkedin is a business-minded social media platform that connects profiles with educational and professional experience. Your profile can link to colleagues from your training and educational backgrounds, as well as co-workers, employers and other professional contacts. This platform is great for announcing new franchise opportunities, as well as keeping your current franchisees up to date with what is going on at the top level of your business.

Facebook is best for making more casual connections as it is a more social platform. Facebook in itself is a great tool for marketing your business as a whole as it provides the most outreach to your current and potential customers. Even with its more relaxed atmosphere, Facebook may lead you to an enthusiastic customer who could be your next great franchisee!

When reaching out to potential new franchisees you need to be aware of the type of franchisee you want to attract. Once you have a good "profile" developed for your ideal franchisee you can determine the best places to find that type of person. Without good franchisees your franchise cannot grow, and a New York franchise lawyer can help you with the other aspects of franchise development to ensure a smooth expansion process.  

Contacting a New York Franchise Lawyer

If you are an entrepreneur who is interested in franchising your business there is a lot you need to know, including how to establish the terms of your Franchise Disclosure Document  (FDD). For a limited time, get New York franchise lawyer Charles N. Internicola, Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs franchise their business nationwide.