What is Trademark Goodwill?

When a federally registered trademark is associated with your business, the reputation of that trademark is essentially known as its goodwill. When a trademark is federally registered, this goodwill is protected by the United States Patent and Trademark Office (USPTO). This nationwide protection is the primary benefit of a federally registered trademark.

To register a trademark, you can submit an application on the USPTO website, via the Trademark Electronic Application System (TEAS). You can also use TEAS to respond to an action by the examining attorney, or to make a change to your federally registered trademark.

If your trademark is infringed upon, you can protect it by filing a trademark infringement lawsuit. In such a lawsuit, a judge may order the defendant to cease and desist from using your trademark. Furthermore, if your trademark's goodwill was damaged as a result of the infringement, you may be eligible for compensation. To get a more personalized explanation of the steps you must take to protect your federally registered trademark, you can get the professional advice of a New York business lawyer.

A New York business lawyer can issue a letter to "cease and desist" from infringing upon your federally registered trademark, and, if necessary, file a trademark infringement lawsuit in the proper court of law.

If you plan on doing business in New York, you may want to know about the value of registered trademarks. Visit our article library where you can find more information about trademark value and goodwill. 

If you are an entrepreneur who is interested in franchising your business, there is a lot you need to know, including the significance of evaluating your trademark and how to approach the preparation of your Federal Disclosure Documents (FDD). For a limited time, get New York franchise attorney Charles N. Internicola, Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs franchise their business nationwide.