What are some of the legal ramifications of purchasing trademarked keywords?

A: While U.S. trademark law has been established over many decades, the Internet has risen over the past 12 years, and we are still figuring out how to regulate trademarks online. One point of tension in this debate is the purchase of trademarked keywords, and Google's practice of selling trademarked keywords to businesses and individuals.

While Google has been very successful selling trademarked keywords, many trademark owners have come forward with complaints. There have been lawsuits in which Google has won its right to sell trademarked keywords, and lawsuits in which Google has been found guilty of trademark infringement. Needless to say, the law regarding trademarked keywords is still a grey area.

If you are considering purchasing trademarked keywords, you should first get the professional advice of a New York trademark lawyer. Your New York trademark lawyer may advise you on trademark laws and how they may apply to your specific circumstances. If you do purchase trademarked keywords, you may be risking legal action in a trademark infringement lawsuit.

To win a lawsuit, the prosecution will have to show that you violated U.S. trademark law. While there is not a cut and dry law regarding trademarked keywords, a lawsuit may be costly. You may face civil sanctions and economic penalties in a trademark infringement decision.

Therefore, when speaking with your New York trademark lawyer, you can weigh the pros and cons of purchasing trademarked keywords to make the most informed decision possible.

Contacting a New York Trademark Lawyer

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