The Differences Between Franchisor and Franchisee
At the Internicola Law Firm, P.C., we understand that the success of any franchise depends on one fundamental element: cooperation. Being a mutually beneficial venture, a franchise cannot grow and thrive without the combined collaborative efforts of the franchisor and the franchisee. Both parties contribute what the other needs.
In many respects the overall success of franchising in the United States economy has been and remains the collaborative combined efforts of both "franchisor" and "franchisee". Franchisors contribute an established business, proven business systems, a recognized brand and know how. Franchisees contribute capital investment, individual knowledge and experience and, most importantly, an entrepreneurial appoach to the establishment of his or her franchised business. Franchising is not and should not be about "franchisor verses franchisee" or "franchisee verses franchisor". Rather, it should be about their mutual collaborative efforts. Nevertheless it is important to understand the roles of both franchisor and franchisee.
Below we discuss both "the role of the franchisor" and "the role of the franchisee" - it is important to understand both.
What Is the Role of a Franchisor?
The franchisor is typically an entrepreneur who has laid the groundwork to create a successful, established business. He or she brings the following valuable assets to the franchisor/franchisee relationship:
- A Proven Business Model – In order to become a franchisor, you must have reached a point in which your business model irrefutably works. Consumers recognize your brand and seek out your products or services.
- A Recognized Trademark – Registered trademarks are among the most valuable assets that a franchisor has acquired through careful research as well as trial and error. Establishing a recognized trademark and securing the federal rights to that mark often requires a great deal of time and dedication.
- Established Business Systems – The franchisor has developed a system of conducting business that produces reliable results. From working with customers and clients to delivering products services, the franchisor has an established business model that franchisees will follow.
- Training and Support – One of the most important contributions that the franchisor provides is extensive training and on-going support. With the guidance of an experienced entrepreneur, the franchisees learn from someone with proven success.
What Is the Role of a Franchisee?
Essentially, a franchisee's role is to duplicate the franchisor's successful business model in order to help it expand into a regional or national market. It is not a passive role, by any means, and requires significant investment and work, including:
- Paying Franchise Fees – Franchisees are required to pay a franchise fee in order to obtain the right to establish a franchised business location as well as a percentage of gross revenues and a fee for advertising costs.
- Management of Franchise Location – Franchisees take the franchisor's business systems, training and know-how and put it into practice in their location. Franchisees essentially have a framework for making their franchise location a success, but control the day-to-day operations independently.
Before starting a franchise or purchasing a franchise, it is critical to understand the role of both parties in the franchise system. To learn more about franchising, contact the Internicola Law Firm, P.C. today.
- Read Part 2 of This Article: - The Role of a "Franchisee" (Part 2).
- Do You Want to Learn More About "Franchising Your Business"? See, "How to Franchise Your Business"
- Get a Complimentary Copy of the "Franchise Formula"
- Are Your Interested in "Buying a Franchise? Read a complimentary copy of "The Guide to Buying a Franchise".
- How to Expand and Grow Your Business Through Franchising (Magazine & Audio CD)
- Start-Up Franchisor Teleconference
- Franchising vs. Licensing
- FTC Compliance Guide
- Take Your Business from Local Success to National Franchise with The 90 Day Franchise Launch Program
- Franchise Your Business Interview Series
- Franchise Counsel Program