Reaching Out to Potential New Franchisees (Part B)

The Process of Finding Franchisees

Traditional methods for finding franchisees include classified listings in newspapers, ads in business trade publications, and franchise expos. While these do work in some instances, they often place your franchise opportunity among hundreds of similar offers making it hard to attract the best candidates.

Your franchise lawyer in New York will assist you in establishing the franchise terms and necessary contracts and agreements to establish new franchises, but it will be up to you to develop the methods for finding franchisees. Discuss with your franchise lawyer in New York to determine the type of franchisee you want to attract, and make sure your marketing strategies reflect that "ideal franchisee" profile.

Methods for Finding Franchisees

Once you and your franchise lawyer in New York have determined the type of franchisee your franchise opportunity is looking for, you can begin to actively recruit. As with most businesses, attracting new contacts begins with your existing network. Referrals from personal contacts are one of the tried and true methods of business growth. Ask existing staff and franchisees if they know of anyone capable and interested in becoming a new franchisee.

One of the next places you should look is within your existing customer base. Currently, your loyal customers are already content with their role within your business - they're customers. However, you may be able to begin finding franchisees among your satisfied customers. They are already believers in your product, and they can become strong franchisees with the right offer.

Of course there are traditional advertising methods such as advertisements in trade magazines and hosting a presence at local franchise expos. Your franchise lawyer in New York may have some connections to talent-finding partners or know of other successful methods other franchise clients have used when finding franchisees. In some cases you may also benefit from franchise associations as well for new networking opportunities.

Contacting a Franchise Lawyer in New York

If you are an entrepreneur interested in franchising your business there is a lot you need to know, including the significance of evaluating your trademark and how to approach the preparation of your Franchise Disclosure Document (FDD). For a limited time, get New York franchise attorney Charles N. Internicola, Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs in franchising their business nationwide.

Practice Areas