The Importance of Goodwill when Buying a Business

The goodwill of a business, the intangible asset that is also identified as the income and earnings potential of a business, is the most important and most difficult asset to value. In evaluating this intangible asset, you are essentially evaluating the potential of the business and, in many instances, will be relying on subjective assessments. At a minimum, it is critical for a purchaser to collect as much information about the business, participate in the businesses operating activities and review the financial records and information with your business accountant and, if necessary, an accredited business appraiser. At each stage of this valuation process, your business attorney must coordinate with your accountant and/or valuation professional to ensure that you possess the appropriate due diligence opportunities and options in your purchase agreement.




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IMPORTANT DISCLAIMER: The information contained on this website is provided for general educational purposes only, should not be relied on as legal advice and does not serve to create an attorney client relationship. In utilizing this website you acknowledge that there is no attorney client relationship between you and Charles N. Internicola, Esq. and that the information contained on this site does not and cannot serve as a replacement for the competent legal advice of a licensed attorney in your state. The content of this website is subject to the Copyright of its author, Charles N. Internicola, Esq.

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