Trademark Value and Goodwill (Part A)

When you register a trademark with the United States Patent and Trademark Office (USPTO), you are protecting the goodwill that is associated with that trademark. In other words, you are protecting the reputation that is associated with that mark.

The trademark may be your business name, a logo, or even a sound that identifies your business. To register a trademark, and therefore protect your business's goodwill, you can get the help of an experienced New York business attorney.

What are the benefits of registering a trademark?

When you register a trademark, you will own the nationwide rights to that particular mark, and the exclusive right to use it in connection with goods and services. Furthermore, when you federally register a trademark, you will receive:

  • Nationwide notice of your ownership of that particular mark;
  • The ability to invoke the jurisdiction of federal courts, in order to protect your rights to the mark; and
  • A basis for obtaining trademark protection in foreign countries.


For a detailed explanation of what trademark protection provides, you can speak to a New York business attorney. A New York business attorney can also help you submit your trademark registration forms.

Where can I get the trademark registration forms?

To obtain the necessary trademark registration forms, you can access them on the USPTO website, via the Trademark Electronic Application System (TEAS). The Trademark Electronic Application System can be used to:

  • File your trademark registration application;
  • Respond to an action by the examining attorney;
  • Submit a notice, such as a change of address;
  • Make an amendment to your registered mark; and
  • Request an extension of time to file a statement of use.


Before you register, you should conduct a thorough search of existing U.S. trademarks to ensure that your mark does not conflict with one already in existence. To conduct this search, you can get the professional help of your New York business attorney.

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