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January 10, 2011 - Augusta, GA - One of the most famous franchise businesses, McDonald's, knows the recipe for success when it comes to managing their franchise locations.
The Wall Street Journal reported the story of franchisees Dee and Christine Crawford who operate 5 McDonald's locations in the Georgia and South Carolina areas. They face a constant struggle to evaluate customer demand as the main McDonald's Corporation releases new products and location amenities.
With the economic decline and shifting views on fast food, chains such as McDonald's have had to seriously evaluate their customers' needs and desires in order to continue to turn a profit. New healthy options, higher-end items, and facility enhancements have helped McDonald's remain profitable during the recession, but franchisees have struggled to keep up with those new programs.
The Crawfords have found failure and success with many of their parent company's new offerings. Older locations have expanded to the 2-lane drive-through design allowing for more traffic and less wait time. On the flip-side, this has also lead to an increase in staffing, with as many as 18 active employees during peak hours.
New menu items have also proven to be a risky addition for many locations to attempt. The "Snack Wraps" created a new food assembly method which proved difficult for employee training. Some locations opted not to carry them, while others creatively held a wrap-making challenge for staff to provide a training incentive
To ensure the success of the McDonald's franchise operations, the corporation has acknowledged the balance that must be maintained between meeting customer desires and keeping locations profitable. In some locations 24-hour stores have flourished while others flopped - all due to the demographics of the location.
When your business is considering franchise locations you must develop a good communication strategy with your franchisees. The local franchisees will be your best connection to your overall customer demand and therefore allow you to tailor your product offerings and location amenities to what is most desired. Allowing flexibility between locations is critical to allowing each franchisee to do what is best for local success.
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If you are an entrepreneur interested in franchising your business, there is a lot you need to know. For a limited time, get New York franchise lawyer Charles N. Internicola, Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs franchise their business nationwide.
