A good communicator not only knows how to talk to people but also how to listen. To be a successful franchisor‚ you need to develop a good system to keep your individual franchisees informed about the latest franchise news and changes in your franchise program. You also need to listen to their feedback on those issues.
Your franchisees are your link to your customers. A business cannot operate without a good customer base‚ and to keep your customers happy‚ you need to know what does and does not work to keep their business. Because your franchisees interact with your customers on a more personal level than you do‚ they are often the most valuable source of this information.
When a franchisee raises a concern about changes in your franchise program or problems they experience‚ you need to listen. Chances are they're not the only franchisee that may be feeling this way-they just happen to be the one to bring it to your attention. It can save you headaches later when you listen to a first-time complaint and develop a solution before a widespread issue results.
Asking for franchisee feedback is also helpful when you want to make changes to your franchise program or release new products or services. Just because you think a change is a good idea on the corporate level does not mean it will work well for all your franchisees. Some regions will experience different results than others‚ making franchisee feedback all the more important when testing new products or services.
Maintaining good communication between your corporate offices and the individual franchisees is one of the best ways to create a good franchisor/franchisee relationship. Your franchisees are the foundation of your franchise program and without knowing what they need to grow and expand‚ your business as a whole will remain stagnant.
If you are an entrepreneur who is interested in franchising your business there is a lot you need to know‚ including the significance of evaluating your trademark and how to approach the preparation of your FDD. For a limited time‚ get New York franchise lawyer Charles N. Internicola‚ Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New York and how he assists entrepreneurs franchise their business nationwide.
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