As part of the "Franchising Your Business" Interview Series I recently sat down for an interview with Zabi Kator‚ the franchisor of security franchise guardNOW. I appreciated talking with Zabi because he‚ as do many franchisors‚ had an understanding of what to do and what not to do when franchising a business because he had already been through the process.
One of the topics that was discussed in the interview concerned the preparation of an operation manual when franchising a business. Zabi made a great point in mentioning how he is a strong believer in not outsourcing the production of the operations manual – meaning that he believes that only the business owner can know the exact procedures that occur in the business.
I am in complete agreement that the business owner should work with the attorney on the operations manual when franchising a business. Only the business owner has a full understanding of the processes of the company. Just like many things concerning that process of franchising‚ a "cookie cutter" approach should not be taken when it comes to the operations manual. Completely outsourcing a document about procedures created by a business owner and that are the cause of the success of the business can be dangerous because the procedures will not be fully captured or may be incorrectly captured. On the other extreme it is difficult for a business owner to know the structure and legal information concerning an operations manual. The best scenario for creating an operations manual when franchising a business is to work hand-in-hand with a franchise attorney with the business owner expressing the intricacies of the procedures that must be followed and that are unique to the company's success and the franchise attorney adding in the language and correct structuring to ensure you are legally protected and being set up for success.
IF YOU'RE CONSIDERING FRANCHISING YOUR BUSINESS WE RECOMMEND THE FOLLOWING:
LISTEN to audio Podcast between Franchise Lawyer Charles Internicola and Franchisor Zabi Kator;
ORDER a complimentary copy of the transcript and the CD of my interview with Zabi
ORDER a complimentary copy of my book "The Franchise Formula: A Guide to Franchising Your Business";
READ "How to Franchise Your Business: Part 1 – The Basics";