Franchise systems have various life cycles and require time to mature and develop the necessary systems and infrastructure to expand. For franchisors‚ many times‚ the biggest strain on their franchise system relates to and is traced back to an overambitious rate of expansion. While there are many considerations‚ motivations and good reasons why your should be aggressive about unit growth‚ you must nevertheless proceed with extreme caution and evaluate whether or not your systems are capable of supporting your planned levels of expansion. Some factors to consider‚ include:
Great franchise systems do not need to be large – they just need a coherent plan and sustainable plan for system growth and a management team committed to quality over quantity.
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