This past Thursday‚ Friday and Saturday I enjoyed and had the great experience of attending the International Franchise Expo at the Javits Center in New York City. Exhibiting at the show were hundreds of franchisors who were presenting their concepts to the many prospective franchisees that attended. It really is a great site to see and experience and if you think franchising is all about “big business” – it is not. Many of the franchisors were small business owners who achieved success and are working toward expanding their business to the next level through franchising. These franchisors get what it means to work hard and build a business.
Not only am I a franchise lawyer but I am also the managing member of a national franchise company – ECOMAIDS. As I walked through the show an exhibiting franchise consultant had approached me about franchising my business. He saw the name of my company and didn’t realize that ECOMAIDS was already a franchise. Also he didn’t realize that I am a franchise lawyer. What follows next were some of the outrageous claims that he made to me:
[Disclosure: Please keep in mind that the “consultant” is just one company and that there are many hard working franchise professionals and consulting companies that do the right thing. So what I am talking about here is just about one alleged consultant (with some fancy displays and brochures) that I found to be so off base and harmful that I had to write about it]
So the consultant just kept going on and on about the riches that wait ahead. He couldn’t care a damn about my business and the information that he offered was so off base‚ it was harmful and quite offensive. You see‚ in complete contrast to this preying consultant‚ I found many‚ many start-up franchisors were working hard to expand their business and brand through franchising and doing right by their future franchisees.
These start-up franchisors have gone through the franchising process and while almost all were really glad they are following a franchising business model‚ they can all tell you that franchising requires persistence‚ hard work and active engagement in the franchise development process. I was glad to meet with and share experiences with these people.
For those considering franchising beware of those who may just be selling you some packaged service that puts form over substance and‚ in the end‚ couldn’t care about whether your franchise business is a success. If you are not prepared to work hard and actively engage in the franchise development process then stay away from this business model.
But…if you are ready‚ with the right plan and execution‚ a worthwhile goal may be just ahead. Remember though nothing comes easy and if someone promises you otherwise‚ I suggest that you walk away.
Category: Start a Franchise
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