skip to content
blog home Buy a Franchise How to Choose the Right Location for Your Franchise Unit

Fast casual dining, auto repair, fitness center – whatever kind of franchise unit you’re planning to run, a large part of its success will come down to location, location, location. There’s a good reason why the thrice-repeated word is an adage, a kind of mantra for entrepreneurs. Many businesses in the past, even ones that sold high quality products and services, have failed because they were not located in the right spot at the right time.

But just how do you pick the right site for your business? Follow the tips below on how to scout out good locations and turn a space with a lot of potential into a flourishing business:

  1. Think like a real estate agent. When evaluating a potential site for your franchise unit, ask yourself questions about the area’s demographic, traffic patterns, access, visibility, and so on. Getting a good grip on the economics of the site’s real estate will allow you to make a much more informed decision.
  2. Look your competitors in the eye. In other words, be as close to your biggest competitor as you can be. This may sound counterintuitive, but by being in close proximity to your competitors, you’ll benefit from their marketing efforts.
  3. Get professional help. Finding the right location is only the first step; you’ll also have to negotiate a lease that works for you and your business. An attorney can help you look at things, such as the term of the lease, build out allowance, and the condition of the property. He or she can also assist you in your communications with the landlord and make sure you ask all the important questions.

Running a successful franchise unit is no simple task, but with the right knowledge, you can take your business to the next level. Watch our Franchisee University videos, or contact us for more information.

Related Articles:

By admin June 24, 2015

Franchising Guides

The Ultimate Guide to Franchising Your Business

New to franchising? Do you want to learn more about franchising your business, where to start, the steps, and how to know if you are doing it right?

Learn More

Is Your Business Franchisable and Should You Franchise?

Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business? To answer these questions you must evaluate whether or not your business is franchisable and, if it is, whether or not your individual goals and your business goals align with franchising and establishing a franchise organization responsible for on-boarding, training, and supporting franchisees.

Learn More

Licensing Vs. Franchising

When considering expanding a business both franchising and licensing are possible options. Each option however comes with different rules and regulations. Prior to moving forward with franchising a business or licensing a business it is important to understand the differences and how each may have an affect on you.

Franchise Lawyer Charles N. Internicola wrote “Licensing versus Franchising” for the very purpose of allowing successful business owners to understand the difference between licensing a business and franchising a business.

Learn More

Guide to Selecting a Franchise Lawyer

If you have questions about franchise lawyers, what they do, how they can help, the cost, and how to select the right franchise lawyer for you, then this guide will help.

Franchise lawyers advise and represent individuals and businesses on legal issues that involve franchising a business, preparing an FDD, filing and renewing FDD registrations, buying a franchise, and litigation involving the franchisor and franchisee relationship. The role of a franchise lawyer varies depending on whether he or she represents the franchisor or the franchisee.

Learn More

Item 19 Financial Performance Representations

Check out our guide where we discuss how to plan and properly disclose Financial Performance Representations in your FDD.

Learn More

Franchise Sales Compliance Guide

Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you.

In this guide you’ll learn the fundamentals of franchise sales compliance including the franchise laws, regulations, and best practices that your team should have in place for every franchise sale.

Learn More
Close Overlay

Let’s Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.

Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.