Throughout her life, Sherry Rector felt like she was never taken seriously by the mechanics at the auto shops she frequented. Unless she had a man by her side, they would talk down to her as if she didn’t understand a single thing about her own vehicle. Sick and tired of such ill treatment, she decided to take matters into her own hands.
In early 2012, Rector left her former job as the corporate quality control manager for a manufacturing company and opened up her own Honest-1 Auto Care franchise (total estimated start-up costs can be between $169,750 and $457,975). She opted for a franchise instead of starting her own business from the ground up because she felt that it would allow her to achieve her financial goals more quickly. So far, her expectations have been met.
In light of her past experiences with condescending mechanics, Rector is especially proud that her business offers women and families auto repair service without the attitude. She believes her business is successful because she believes that all customers should be treated with respect, regardless of their gender or other characteristics.
For all prospective franchise owners out there, Rector has a few words of advice:
- Develop thick skin. Owning a franchise is not easy, but it can be very fruitful after much persistence and hard work.
- Know what people want. You can reflect on your own experiences as a customer for ideas.
- Be knowledgeable about your service or product. The more you learn and know about your industry, the more of an edge you’ll have against the competition.
Sherry Rector is just one example of a franchise owner who overcame the odds and now owns a successful business that provides a good service to the public. You can do the same as long as you are willing to put in the work and the research. Get a head start by “enrolling” in our Franchise University Program at the Internicola Law Firm, P.C. We offer many helpful videos, reports and articles which contain all the information you need to buy a franchise.