skip to content
blog home General What the Media Wants: Getting PR Exposure

Matt Diaz, Account Manager | No Limit Agency

As Featured in Charles N. Internicola’s Business & Franchise Law Report Vol. 4 Issue 2

Not until I became a Franchisor did I fully appreciate the value of public relations and the value that a dedicated agency can bring to a business. Over the past number of years we have had the benefit of working with No Limit Agency and it turns out that they have been one of those unique service providers that are always focused on delivering client value. So we asked Matt Diaz from No Limit Agency to give us some tips for implementing PR fundamentals.

Over the past four years with No Limit Agency, I’ve heard, read, pitched and created thousands of stories. I’ve been able to secure media on every level from large national placements in USA Today down to small local placements in The Goochland Gazette. But even through all my success, to get those placements I also had to be denied hundreds of thousands of times. The hard truth is that even if I believe the story I’m pitching is a “swan,” the editor on the other end of the phone might think it’s just a regular, old ugly duckling.

Luckily for me and brands across the country, there is a nice formula to follow when trying to turn your duck into a much more majestic bird of a story.

Reporters and editors are all looking for stories that fit the following questions: is it timely? Is it local? Is there a personal story? Is it unique?


Did your press worthy moment happen today? News travels fast and it fades quickly. If what you are trying to pitch to the media happened yesterday, you are more than likely not going to be able to get placement. We recommend reaching out at least one week before your event if possible.

If media placement happens to be an afterthought, make sure that you took a lot of really great, high-resolution pictures. Photos will help you to get placement after the fact.


Where is the news coming from? If the news you have to share didn’t happen in your town, the reporters in your town probably won’t want to cover the story.


Who is the story about? Reporters are looking for stories about people. It’s not the business people want to read about, it’s the person behind the business that lives in their community and directly impacts their daily life. Find the human element and try to tell YOUR story, not just the story of business “X.”


Is what you have to offer different or unique? There are thousands of businesses out there and there are events happening every day. Because of this, you are directly competing with other business owners for story space. You have to be realistic in your expectations and you have to ask yourself if what you are doing truly is different, special or unique. The more unique your story is the better.

Maybe you don’t know if what you have is newsworthy or not. Often time’s people have great stories that they might not find extraordinary because they live it every day. If you work with a PR agency or have a good relationship with your franchisees or franchisor, it is good practice to run the idea by them. Maybe it’s not a press worthy moment every time, but it always helps to bounce ideas off someone.


No Limit Agency is a Chicago-based dynamic communications agency that establishes and elevates brands by delivering their message to the masses with fresh thinking and boundless creativity. The agency was created in 2008 because founder Nick Powills saw an opportunity within the agency world to deliver better relationships, service and results while consistently accomplishing and exceeding our client’s expectations. No Limit Agency has earned national recognition within the Inc. 5000 and The Agency Post’s Agency 100. The agency specializes in franchising, with 50 clients including Checkers, Smoothie King, Pita Pit, Sylvan Learning and TWO MEN AND A TRUCK®.

To learn more about public relations, marketing, social media, advertising and more, contact Miaat Diaz and his team by visiting or call (312) 526-3996.

Subscribe to the Entrepreneurs Kick Ass® Newsletter here.

Related Articles:

By admin February 26, 2016

Franchising Guides

The Ultimate Guide to Franchising Your Business

New to franchising? Do you want to learn more about franchising your business, where to start, the steps, and how to know if you are doing it right?

Learn More

Is Your Business Franchisable and Should You Franchise?

Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business? To answer these questions you must evaluate whether or not your business is franchisable and, if it is, whether or not your individual goals and your business goals align with franchising and establishing a franchise organization responsible for on-boarding, training, and supporting franchisees.

Learn More

Licensing Vs. Franchising

When considering expanding a business both franchising and licensing are possible options. Each option however comes with different rules and regulations. Prior to moving forward with franchising a business or licensing a business it is important to understand the differences and how each may have an affect on you.

Franchise Lawyer Charles N. Internicola wrote “Licensing versus Franchising” for the very purpose of allowing successful business owners to understand the difference between licensing a business and franchising a business.

Learn More

Guide to Selecting a Franchise Lawyer

If you have questions about franchise lawyers, what they do, how they can help, the cost, and how to select the right franchise lawyer for you, then this guide will help.

Franchise lawyers advise and represent individuals and businesses on legal issues that involve franchising a business, preparing an FDD, filing and renewing FDD registrations, buying a franchise, and litigation involving the franchisor and franchisee relationship. The role of a franchise lawyer varies depending on whether he or she represents the franchisor or the franchisee.

Learn More

Item 19 Financial Performance Representations

Check out our guide where we discuss how to plan and properly disclose Financial Performance Representations in your FDD.

Learn More

Franchise Sales Compliance Guide

Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you.

In this guide you’ll learn the fundamentals of franchise sales compliance including the franchise laws, regulations, and best practices that your team should have in place for every franchise sale.

Learn More
Close Overlay

Let’s Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.

Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.