If you are considering the Purchase of a Franchise you need to clearly identify and understand the benefit of becoming a Franchisee. As with every business decision and opportunity there are "benefits" and "risks". Typically one motivation for becoming a Franchisee relates to the perceived benefit that you will be investing in a "tested" and "proven" business concept. However not all Franchise systems are "tested" nor "proven". So‚ before investing in a Franchise you must do your research.
When evaluating potential Franchise opportunities some "Franchisor Characteristics" to evaluate and consider‚ include:
- Whether or not the Franchisors business concept and business plan is clearly identified;
- The Franchisors commitment to the Franchisee;
- Whether or not the Franchisors trademarks are developed and recognized in the marketplace;
- Whether or not existing Franchisees are satisfied and profitable.
For more information on buying a franchise receive a copy of "An Entrepreneurs Guide to Purchasing a Business or Franchise" written by Franchise Lawyer Charles N Internicola‚ Esq.