Some of the most popular searches on our website include searches for "franchisor versus franchisee"‚ "the role of a franchisor" and the "role of a franchisee". Important questions although‚ from my perspective I believe it is critical to understand that when franchising works – really works – there should be a "collaboration between franchisor and franchisee". I like this term much better than a battle theme of "franchisor VS. franchisee".
So here are some simple thoughts:
- Collaboration is key. Successful franchise systems require a collaboration between both franchisor and franchisee. Franchisors establish system components‚ training programs and procedures‚ marketing systems and quality control. Franchisee‚ execute and operate their business and carry out the mission and goals of the franchise company. I know this all sounds nice but‚ really‚ this is how the relationship should work.
- I understand that you still may have questions about franchisor versus franchisee‚ so here are some helpful articles:
- In Franchisor versus Franchisee‚ I discuss the roles of both franchisor and franchisee. However‚ in this article (aside from the title) I avoid battle themes and further discuss my belief as to why collaboration is required.
- In The Differences Between a Franchisor and Franchisee‚ I discuss the specific roles and responsibilities of both a franchisor and franchisee.
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