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What is Trade Dress?

Charles Internicola

by Charles Internicola
National Business and Franchise Lawyer

Date: 11/23/2010 | Category: Start a Franchise | No comments

Trade dress can be defined as the visual appearance of a product or its packaging design. This refers to the artwork‚ color‚ size or other characteristics of the packaging. For example‚ the design of a Campbell's Soup can is a well-known trade dress. And like a patent or a trademark‚ a trade dress can be federally registered with the United States Patent and Trademark Office (USPTO).

The significance of a trade dress is that it can be used to identify your business products‚ and to help you build a brand. When designing your trade dress‚ you should develop standard guidelines‚ so that its use is consistent on all of your goods. This will help protect your trade dress against dilution and infringement.

If someone does infringe upon your federally registered trade dress‚ you may take legal action to prevent the infringement from continuing. To do so‚ you may find it necessary to file an infringement lawsuit. In a trade dress infringement lawsuit‚ a Monmouth franchise lawyer can represent your legal interests.

To register your business' trade dress with the USPTO‚ or to put a stop to trade dress infringement‚ you should get the professional help of a Monmouth franchise lawyer. To learn more about why trade dress is an essential aspect of business for an entrepreneur like a franchisor‚ please visit our article library. 

Contacting a Monmouth Franchise Lawyer

If you are an entrepreneur who is interested in franchising your business there is a lot you need to know‚ including the significance of evaluating your trademark and how to approach the preparation of your FDD. For a limited time‚ get Monmouth franchise lawyer Charles N. Internicola‚ Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's franchise law services in New Jersey and how he assists entrepreneurs franchise their business nationwide.

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