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Franchise Development Services for Emerging Franchisors

As an emerging franchisor your goal is to add franchisees and to strategically scale-up and grow your franchise system. Success requires a precise plan of action and a proven franchise development team that understands what it means to be an emerging franchisor, the structural challenges that you face and how to differentiate and grow your system through direct response marketing.

Franchise Growth Labs
Scale-Up and Grow Your Franchise System

Franchise Growth Labs provides emerging franchisors with industry leading franchise development and direct response marketing services. Established by Charles N. Internicola, a franchise lawyer and emerging franchisor, and our team of dedicated franchise and marketing professionals, Franchise Growth Labs offers fixed fee franchise development services that are designed specifically for emerging franchisors. Our services we will enable your franchise system to cost-effectively deploy and leverage the very best marketing channels and mediums to attract, filter and convert qualified franchisees and to outmaneuver competing franchise systems.

Direct Response Marketing For Emerging Franchisors

THE PROBLEM: As an emerging franchisor you have structural hurdles that you must overcome. These hurdles include a limited budget, larger competitors and a trust issue in finding a franchise development team that is committed to putting your system on the right track and obtaining real results and not just sell you services.

THE ANSWER: The answer is one that is far too often overlooked the vast majority of so-called marketing, SEO and franchise development "experts". The answer is "direct response marketing, understanding the principals of direct response marketing and to deploy these principals in your franchisee attraction and conversion process. The "answer" that direct response marketing offers involves a process that involves:

  1. Understanding and defining your USP (unique selling proposition);
  2. Magnetizing your marketing through your USP and a call to action that is focused on establishing a dialogue and conversation with your franchisee prospects;
  3. Building and managing a franchisee attraction and marketing funnel;
  4. Managing your franchisee attraction and marketing funnel through a CRM system that is automated to monitor and manage short-term and long-term franchisee conversion "drip campaigns".

Every year emerging franchisors waste thousands of dollars on consultants, websites, SEO experts, social media and other marketing channels without giving themselves a chance for real success. That is, these emerging franchisors jump in a massively crowded marketplace without first distinguishing their system and marketing message through a precise USP and through a direct response marketing program designed to maximize their chances for success.

Our Services

The services that we offer are all about direct response marketing and allowing emerging franchisor outmaneuver their much larger competitors on a much smaller budget and with more personalized precision. We do this by harnessing the Direct Response Marketing funnel and through development of marketing programs that are integrated with one another. These services include:

USP Strategy

Before spending one dollar on any marketing channel or marketing medium. Our focus is on your system and working with you in understanding and defining the USP that you offer to prospective franchisees. This USP is not just some slogan and must be a genuine differentiator for those prospects that, for you, would be your "perfect franchisee".

Media Development and Call to Action

Only after we uncover your genuine USP – one that is compelling and real – do we begin to develop media designed to attract your perfect franchisee. The media that we develop is not focused on the "sell" but, rather, on establishing a trusted dialogue with your perfect franchisee. Our media development includes:

  • Franchise Opportunity Guides
  • Website Landing and Conversion Pages
  • Prospective Franchisee Direct Mail Pieces
  • Social Media Ads
  • Tradeshow Displays
  • Tradeshow Collateral Materials
  • Broker Marketing Direct Mail
  • Broker One-Sheets

Keep in mind and consider that our media development is all focused on a call to action that is designed to lead your perfect franchisee into your franchisee conversion funnel. Rather than wasting dollars on ads and media focused on a quick sell which almost never materializes, we are focused on building your lists and engaging in active communications with your prospects.

Establishing your CRM System

At the heart of your direct response marketing will be a CRM system that will enable you to automatically capture leads, maintain and manage your prospective franchisee lists and automate short-term and long-term drip campaigns. Our CRM services, include:

  • Establishing a CRM plan of action.
  • Setting up your CRM system.
  • Defining you list building tags to differentiate between different prospects and lead generation sources.
  • Building automated email drip campaigns
  • Building automated print and social media drip campaigns
  • Establishing systems to monitor ROI

Get Started with a Free Strategic Assessment

Like many other emerging franchisors we are sure that you may be tired of solicitations from vendors that are interested in selling you "things". Before investing in your franchise marketing and development process it is critical that you understand your USP and how to effectively deploy direct response marketing.

Complete the form below to schedule a free 45 minute strategic assessment or call us at (718) 979-8688.

Charles Internicola

by Charles Internicola
National Business and Franchise Lawyer

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