You have a successful restaurant and things are buzzing…people are coming through the doors, your social media presence is jumping and your are getting great press and interest. People are asking if you are a franchise and if they can open their own location. Franchise “consultants” and brokers may be approaching you claiming to have the solution to “help” you out. You know that you have built and are building something special but, what comes next?
Should you franchise your restaurant?
How do you get started?
Who can you trust?
How do you avoid wasting time, money and opportunity? and
How do you succeed?
In addition to be a franchise law firm that has helps small restaurants grow into profitable franchises, we are also franchisors ourselves and our team (including our lawyers) owns and is involved in the redevelopment and growth of our own emerging franchise system (a company in the cleaning industry) and so we understand what it takes to succeed and like, you, we know what it means to put everything that you have in a business you believe in.
So, we created this page to provide you with the inside information about what it takes to franchise your restaurant and, based on our experiences and work with restaurants throughout the country we will share information that will help you avoid wasting time, money and lost opportunity.
Franchising your restaurant means that you are systematizing you business systems, i.e., how you prepare, produce and serve your menu items and how you market and promote your restaurant, and creating the legal framework where you license and grant a third party franchisee to establish and open their own location. Things that you will be considering and evaluating will involve the legal documents and FDD that you need to develop and how to structure your franchise offering, such as, the franchise fee to be paid to you, the size of franchisee territories and how to profitably maintain quality control over your supply chain. Below are articles about the franchising basics that you will need to know about.
Learn about the 5 franchisability factors and whether or not you should be franchising your restaurant? Consider whether or not your restaurant is “scalable” and other factors that you should be evaluating.
Well that all depends on what your goals are. If you goal is to simply make more money then we can tell you that franchising is not the right vehicle for you. However if your goals include building a sustainable business that expands, gains market share and monetizes your hard work and systems, then you just may be on the right track. Learn about the 4 Franchising Goals and see if your goals are consistent with franchising.
This is an important issue that comes up often. That is, we see many clients with great restaurants and great brands but, sometimes, they have problems when it comes time to registering their trade name. For example, sometimes you may find out that another restaurant, in another part of the country, may already own the national registration rights to your restaurants name. Now is a good time to evaluate your trademarks and trade names and understand how the trademark registration process comes into play when franchising.
When it comes to franchising your restaurant, one term that you are going to hear often is “FDD”. The franchise disclosure document is the primary building block for franchising your restaurant. The FDD is the instrument that is required to legal sell franchises, but, it does a whole lot more. Get the inside track and detail information of what the FDD is all about.
Pulling it all together does not have to be difficult and we have developed a special program for emerging restaurants just like yours. Our Franchise Launch Program is trusted by restaurant franchises throughout the country and, best of all, these emerging restaurant concepts are enjoying real success and have avoided the dreaded lost opportunity and wasted money that far too many start up franchises become a victim to. Learn more about our Franchise Launch Program and see how close you really are to launching your restaurant franchise.
Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you. In this guide you’ll learn the... read more
In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more
When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more
Are you a successful business owner? Are you looking for ways to expand your business? If so, this article will provide the answers you need to decide whether franchising your business is the right step for you. In short, franchising allows you, the franchisor, to create a relationship among several... read more
Under federal law, prior offering or selling a franchise in any state, franchisors are required to disclose a franchise disclosure document (FDD) to their prospective franchisees. In addition to federal law certain states, including the franchise registration states, require that franchisors register their FDD with the state. The legal documentation... read more
Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business?... read more
Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more
One of the biggest issues for emerging franchisors is not having a plan for insurance and system-wide protection. What do emerging brands need to know when they're starting off, who should they rely on, and how can they plan ahead? Get an insurance game plan to protect your franchise system... read more
Key strategies for developing the right logo & trade dress to drive franchise growth with branding and design expert Dan Antonelli. Dan is the author of ‘Building a Big Small Business Brand’ and is the creative director of the branding firm KickCharge Creative. Learn how to drive franchise growth and... read more
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.
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