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What Is Secondary Meaning In Relation To Trademarks?

Secondary meaning is the power of a name or other configuration to symbolize a particular business, product, or company. If because of association with a particular product or firm over a period of time a word has come to stand in the minds of the public as a name or identification for that product or firm, the word is said to have acquired a secondary meaning.

Learn More About Obtaining A Trademark

To learn more about trademarks and how they can help protect your brand we recommend contacting our firm at 1 (800) 976-4904.

Brian A. Lincer

by Brian A. Lincer
Business Attorney and Intellectual Property Lawyer in New York and New Jersey

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