THE MAX Challenge - Entrepreneurs That Kick Ass | Internicola Law Firm

THE MAX Challenge


Entrepreneurship that Transcends Business

As featured in The Entrepreneurs Kick Ass® Business & Franchise Law Report Vol. 4 | Issue 6

Entrepreneurs That Kick AssAs is the case with many successful entrepreneurs, THE MAX Challenge would appear to be an overnight success, when in reality, that’s rarely the case. The same holds true for the life-long journey Bryan Klein has been on over the past 29 years.

Traced back to Bryan’s experiences as a young entrepreneur, fueled by his passion to grow his karate school, The MAX Challenge exemplifies the same focus and commitment. Like any start-up business, there are challenges that require extreme perseverance, a positive mind-set and massive daily action to overcome the obstacles that face every new business.

Before THE MAX Challenge, Bryan had to face his own personal challenge involving the health of his wife and unborn child. He suffered setbacks in his health and business that many would not recover from. Bryan knew his “WHY” and his life-purpose. After caring for his family, he made the decision to transform his physical well-being and ultimately his life.

While seeking out advice and guidance from nutritionists, personal trainers and dieticians, Bryan quickly realized there was a tremendous, untapped opportunity. Dieticians talked about diet, trainers talked about training but no one was integrating the necessary components in a succinct program that created lasting results.

From his experience, Bryan envisioned and created a fitness program for his own personal transformation that became the foundation for THE MAX Challenge. Until THE MAX Challenge, a program combining exciting fitness classes, nutritional counseling and motivation, delivered in a five-day a week, all-encompassing format, did not exist in the marketplace.

Since its launch, THE MAX Challenge franchise system has grown to more than 72 centers, in six states and counting. In meeting with Bryan and THE MAX Challenge team, one thing you’ll observe immediately is that their business is completely aligned with their mission. The entire team at THE MAX Challenge is focused on the positive transformations occurring in their members lives, as well as the health and well-being of their instructors, managers and franchisee partners. Couple this great mission with an incredible corporate culture and it is not surprising to find a franchise management team that truly understands that entrepreneurship at it’s purest form , is about so much more than business… It’s about transforming lives.

Learn More about The MAX Challenge by visiting: or call (800) 670-0263.

Also, visit Amazon and order a copy of Bryan’s book To The Max!

    Let's Talk

    With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your brand. Click on the button below or call us at (800) 976-4904.

    Top Resources for Franchising Your Business

    • videoImg

      Franchise Sales Compliance Guide

      Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you. In this guide you’ll learn the... read more

    • videoImg

      The Ultimate Guide to Franchising Your Business

      In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more

    • videoImg

      Franchising vs. Licensing

      When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more

    all guides

    • None right now

    all videos

    • videoImg

      Franchising Your Business: Advantages & Disadvantages

      Are you considering franchising your business? If so, its important to understand the advantages and disadvantages of franchising your business. Franchising is a legal and business model designed to achieve multi-unit expansion. Compared to organic expansion where you invest in and open multiple locations yourself, franchising allows you to recruit... read more

    • videoImg

      Documents to Start a Franchise

      The documents to franchise your business include the franchise disclosure document (FDD), franchise agreement, operations manual, financial statements, and state specific registration applications. Below we discuss each franchise document in detail. 1. Franchise Disclosure Document Before you can offer or  sell a franchise you are required to issue and disclose... read more

    • videoImg

      Is Your Business Franchisable and Should You Franchise?

      Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business?... read more

    all articles

    • videoImg

      Positioning Your Brand to Win at Franchise Sales

      In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales. Some topics include: How franchisors can develop their brand strategy How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise... read more

    • videoImg

      How to Work With Franchise Brokers and Sell Franchises

      In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss what it takes to make your brand attractive to franchise brokers and sell to qualified franchisees.  Selling franchises and building a durable franchise system - all comes down to being a "good franchisor," making... read more

    • videoImg

      Leveraging PR & Digital Media to Jumpstart Franchise Sales

      Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more

    all webinars

    Let’s Talk

    With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.

    Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.

    An attorney client relationship is not established by submitting this initial contact information.