Tell Your Story, Build a Compelling Franchise Brand, Outmaneuver the Competition
So many franchisors launch their FDD and enter the franchise world without the right brand positioning.
It's generic, sounds like everyone else and lacks a genuine why you, why now.
Then... you go to market to sell... But no one is interested.
You have your FDD, but brokers aren't interested in selling your franchise. Why? There is no clarity in your brand. The value you deliver is confusing. You spend time and money wasted on unconverted and unqualified leads. And brokers are not compelled or see a unique value in your franchise.
Then you get frustrated and you feel like franchising doesn't work. Years pass, and you haven't advanced your brand story and brand positioning. And that's why we created this Masterclass.
Get Started Now! For Free Access for Clients of The Internicola Law Firm, fill out the form below or email mb@businessandfranchiselaw.com
Your Purpose and Brand Assets
Every brand has a purpose that starts with the motivation, mindset, and reasons why you or your founder first open your doors and connects the dots between the products and services that you provide, the customer problems that you solve, and the big picture mission that you're out to achieve.
Like the origin story behind a good superhero, your purpose creates intensity and explains why you exist and why you do what you do. We go into detail about your:
- Founder Motivation
- Customer Solution
- Product/Service Differentiators
- Leadership
- Mission
Opportunity: What You Offer to Franchisees
Great franchise opportunities achieve a balance between start-up costs, financial performance, franchisee problem solving, and setting expectations for franchisees that are the right fit for your system.
The opportunity that you offer must be directed and focused on your perfect avatar franchisees and must be backed up by the data in your Item 19, Item 20, and franchisee validation. In this section, we explore your opportunity assets and narrative, including:
- Startup expenses
- Income potential
- Validation
- Your perfect franchisees
Transformation: What Your Franchisees Experience
Whether it's income potential, opportunity, lifestyle, purpose, or, a combination of all of them, your franchise must serve as the vehicle that will help franchisees transform their lives.
Your perfect franchisee candidates, in one form or another, are looking to transform themselves and you need to show them why you're the best brand to help get them there.
- What do they get?
- What they should expect
- What they become
- What does victory look like?
Pulling It All Together: Why You/Why Now?
This Masterclass will help you connect all of the dots between the purpose of your brand, the opportunity that you offer, and the transformation that your franchisees experience.
This will allow you to genuinely answer the two most important questions that you should be answering for franchisee candidates: Why Us? Why Now?
- Develop your Why You / Why Now
- How to include your brand story to your franchise sales website
- Define how your brand will transform the lives of your franchisees
Get Started Now! Access the Brand Story Masterclass by clicking the button below. If you're a client fill out the form below for the free promo code.
Request Free Access to Masterclass
If you are a client of The Internicola Law Firm, please fill out this quick form and we will send you an email with the free access code shortly.