Toastique Franchise Opportunity
With new cafes opening across the country, the elevated health food franchise is truly the toast of the town.
The idea for opening a cafe offering fresh, wholesome brunch items came to Brianna Keefe in 2017 when the young college student was searching for better ways to support her busy, active lifestyle.
A Division I collegiate athlete, Keefe was on the hunt for snacks to maintain energy and stamina throughout a busy academic year filled with rigorous training sessions and a demanding sports schedule. Noticing a need in the local market for freshly prepared gourmet health food, Keefe began to explore the idea of opening a cafe – one with a menu as delicious as it was nutritious.
A year later, with the help of business partner and construction expert Kyle Izett, Keefe opened Toastique Breakfast Cafe in Washington, D.C.’s Wharf District. With a trendy, Instagrammable interior and healthy fare like gourmet toasts and cold-pressed juices, the new cafe quickly gained popularity among locals – and ultimately catapulted Keefe and Izett into a career as franchise founders that has shown no signs of slowing down since.
Fast-Casual, health-focused franchise beginnings
In 2019, after a financially healthy first year at their flagship D.C. restaurant (largely due to word-of-mouth from the company’s loyal clientele), Keefe and Izett opened Toastique’s second location – this time, in nearby Alexandria, Virginia.
Boasting healthful offerings like bowls, all-natural juices, coffee, smoothies, wellness shots, and customizable gourmet toasts prepared in-house and topped with fresh, organic ingredients like smashed avocado, tomato and burrata, peanut butter and fruit, tuna, crab and more, Toastique’s simple, healthy menu proved to be a hit among its new neighbors – prompting Keefe and Izett to consider scaling the brand beyond the East Coast.
To achieve their goal, the partners turned to a proven business model known for its ability to scale consistently: franchising.
Photo: @Toastique
Building a legacy
With the help and expertise of the team at The Internicola Law Firm, which specializes exclusively in franchise law and development, Toastique Gourmet Toast and Juice Bar officially launched as a franchise system in 2019.
Since then, the brand’s lower-cost entry into the fast-casual dining space and simple, scalable business model and emphasis on brunch has made it an appealing opportunity for aspiring franchise owners looking to join the growing health food industry while having more time in the evenings to spend with family.
It’s partly because of those benefits that the fledgling brand has grown from its first two cafes in 2019 to over 40 units in 11 states across the country – and counting.
With an emphasis on providing excellent customer service and a variety of dining options, ranging from in-store to carry-out, delivery and catering for private events, alongside a delivery-based juice cleanse, Toastique’s success shouldn’t come as a surprise to anyone who’s paying attention – and neither should the healthy level of support the brand offers its franchisees in achieving their own success.
Creating healthier communities – and franchisees
For the team at Toastique, franchising is about more than just selling franchises and dishing up healthy gourmet food – it’s about contributing to healthier communities and helping franchisees flourish as small business owners.
For each new location the brand opens, Toastique provides franchisees with 18 hours of classroom instruction; field support for site selection and build-out, including assistance with obtaining permits; pre-opening training both on-site at the brand’s corporate location and the franchisee’s new location; marketing support and ongoing assistance to franchisees after opening; and more.
With its elevated, wellness-centered concept, scalable model, and supportive approach to onboarding new franchisees, Toastique has proven itself to be a model for success in franchising – and with 15 new locations expected to open in 2024, we’re excited to see what the future holds for the brand.
To learn about franchising opportunities with Toastique, visit https://toastiquefranchising.com.
