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Toro Taxes Execs Talk About Franchising the Right Way with The Internicola Law Firm

When the country’s largest Latino tax franchise needed franchising expertise, they found what they were looking for with Internicola.

When Nick Maldonado, Javier Solis, and Oscar Toro co-founded Toro Taxes nearly a decade ago, they had a clear vision for their brand: they wanted to make a difference in the lives of their customers while meeting their tax needs.

By 2015, after spending years developing a replicable business model for tax preparation focused on serving minority and immigrant customers, the co-founders were determined to bring their services to clients across the country while creating new business opportunities for like-minded entrepreneurs – a goal they knew they could achieve through franchising.

To transform their business into a nationally-recognized brand, the Toro Taxes co-founders turned to The Internicola Law Firm for support in building an enduring legal foundation that would last … and scale.

“We started franchising in 2015 and have been able to set ourselves up as the largest Latino franchise in the United States, thanks to our friends at Internicola, who I could not possibly recommend more,” says Nick Maldonado, CEO and co-founder of Toro Taxes.

A foundation for success

Since offering its first franchise opportunity that year, the brand has grown to include nearly 250 units in 26 states. As a minority-owned and operated business with a deep understanding of the needs and challenges of minority and immigrant families during the tax preparation process, the company has established itself as a trusted name among customers from diverse communities across the nation … and among aspiring entrepreneurs seeking promising business opportunities.

With a focus on the Latino market, Toro Taxes offers franchisees critical support in areas like training, marketing, additional revenue stream development and more – a formula for success that has allowed the company to scale at a sustainable pace under the legal guidance of the team at The Internicola Law Firm.

According to Toro Taxes chief operating officer Javier Solis, The Internicola Law Firm’s staff has been readily available to answer any questions or concerns the brand’s corporate team has had for them over the years, often at a moment’s notice.

“Charles [Internicola] has been there anytime that you need help, same thing with Brian [Lincer]. It's so easy just to send them a text and they will respond in that moment,” Solis says.

Support clients can rely on

From daily operations to sales and development, having access to fast and reliable legal support is critical for franchisors at every step of their franchising journey – and it’s something the team at The Internicola Law Firm excels at, according to Maldonado.

“Over the years, I've actually established a great relationship with Charles and Brian over there, and they always have their entire team at our disposal. Every question we have, they always respond extremely quickly,” Maldonado says.

As Toro Taxes grew from an emerging startup to a thriving franchise that is still growing, Maldonado says the legal support provided by The Internicola Law Firm has been invaluable – especially when it comes to the law firm’s flat-rate services available to franchisors.

“What I really like [about The Internicola Law Firm] is zero surprises in the payment structure and the whole concept of their business. You don't have to worry if you need them 100 times or two times – the bill is the same. There's months when things are very crazy and I have to bug them a lot, and there's times when I don't, but the bill stays the same,” Maldonado says.

As a successful niche market-focused company operating in the $3.3 billion U.S. tax industry, which has been growing since 2012, Toro Taxes is on track for even more success in the years to come. As the brand continues to scale from coast to coast, the motivated and dynamic legal services offered by The Internicola Law Firm will continue to be an important resource for the growing company.

“More than anything, [Internicola’s team is] more proactive than reactive. They're actually chasing us to make sure that we're following up at least once, weekly or biweekly, to make sure that we're staying on top of our renewals, explorations, trademarks, etc. I have nothing but great things to say about them,” Maldonado says.

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