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Romeo’s Pizza Offers a Slice of Hand-Crafted Franchising Excellence

Since opening their first location two decades ago, Romeo’s Pizza has served up franchising success.

Founded in 2001, Romeo’s Pizza went from a mom-and-pop shop to a thriving multi-unit pizza franchise in less than two decades – demonstrating how far a small business can go with a great product and the right legal foundation.

After taking home the third-place prize on Food Network’s Pizza Challenge, the small but successful pizza restaurant offered its first franchise opportunity in 2006 – a decision that would take its multi-award-winning recipes to new heights. Since then, the brand has scaled to include more than 50 operating locations across the U.S. with another 170 in the pipeline.

To maintain that level of growth in a highly regulated industry, franchise systems require a strong legal framework and the right support – something the team at Romeo’s Pizza turned to The Internicola Law Firm for help with in 2018.

“I’ve been working with Charles [Internicola] and The Internicola Law Firm for four or five years now. They are a fantastic resource for all things franchising – from legal to sales ideas to supply chain issues to franchisee relationship issues,” says Ryan Rao, chief franchising officer at Romeo’s Pizza.

As a franchisor that offers franchisees support for every aspect of owning and operating a business, from real estate to construction, equipment, training, marketing, and point of sale, that level of full-service legal support is important as the company continues to grow.

Boasting a $824,000 median franchise sales volume and 26% median same-store sales growth between 2019 to 2020, Romeo’s Pizza has clearly developed a recipe for success – including making sure they’re working with experienced legal professionals.

“I would recommend [The Internicola Law Firm] to any emerging, growing business looking to become a franchisor,” Rao says.

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