You've Franchised Your Business... Now What?
GETTING STARTED WITH FRANCHISE GROWTH COACH
You've issued your Franchise Disclosure Document (FDD) and franchised your business. But what happens next? How do you build a successful franchise system that attracts qualified franchisees and grows over time?
The Franchise Growth Coach Program is designed to help you navigate the next steps in your franchising journey. Our six-part coaching program is focused on providing you with the knowledge and tools you need to build a unique and compelling franchise opportunity that sells and grows while changing the lives of franchisees.
Through our program, you will learn how to develop a plan of action, leverage best practices, and implement proven techniques for building a successful franchise system. We will help you understand the difference between new franchise brands that never gain traction and the select few that build special franchise systems that thrive.
Our program is designed to help you achieve success by focusing on:
- Getting Started
Once your FDD is issued and your business is franchised, it's time to get started on building a thriving franchise system. - Building a Plan
Develop a plan of action that sets the stage for long-term success. - Leveraging Best Practices
Learn from successful franchisors and leverage best practices to build a strong foundation for your franchise system. - Developing a Unique and Compelling Franchise Opportunity
Create a franchise opportunity that stands out in a crowded market and attracts qualified franchisees. - Changing Lives
Build a franchise system that changes the lives of franchisees, creating a culture of success and driving long-term growth. - Thriving
Position your franchise system for long-term success and profitability by following proven techniques and best practices.
What You'll Get
- Build and optimize your franchise sales process
- Stand out in a crowded market
- Support franchisees and leverage their stories
- Position your franchise system for long-term success
- Establish a solid foundation for your franchise system, building a base of interested prospects and cultivating a brand that stands out in a crowded market.
- Build and optimize your franchise sales processes and marketing channels, achieving acceleration in your franchise system's growth.
- Win with your franchisees, providing the support and resources they need to succeed and leveraging their success stories to drive growth.
- Build a strong management team and make strategic decisions that position your franchise system for long-term success and profitability.
- Follow proven techniques and best practices to achieve success and win at franchising.
Module 1: Establishing a Foundation
- Build a strong foundation for your franchise system by integrating best practices from the Franchise Disclosure Document (FDD).
- Ensure compliance with franchise sales regulations and establish a budget and plan of action for achieving success.
- Lay the groundwork for future growth by implementing a solid foundation that sets the stage for long-term success.
Module 2: Building a Base
- Evaluate and optimize your franchise sales website to create a compelling franchise brand story that resonates with potential franchisees.
- Develop a marketing strategy that engages and converts qualified leads, leveraging your brand story and messaging to build a strong base of interested prospects.
- Cultivate a brand that stands out in a crowded market, attracting franchisees who share your vision for success.
Module 3: Achieving Acceleration
- Develop and deploy franchise sales media and processes that drive engagement, including tactics for attracting and engaging qualified franchisees.
- Evaluate and select the right franchise sales marketing channels to reach the right audience at the right time, including franchise brokers, broker organizations, paid digital media, PR, and organic social media.
- Optimize your sales funnel to convert qualified leads into franchisees, achieving acceleration in your franchise system's growth.
Module 4: Winning with Franchisees
- Select and approve qualified franchisees and develop a comprehensive onboarding process that sets expectations and positions them for success.
- Leverage existing franchisee success stories and unit economics to accelerate the growth of your franchise system.
- Provide ongoing support and training to your franchisees, building a culture of success that drives long-term growth and profitability.
Module 5: Maximizing Performance
- Develop a strategy for maximizing franchisee performance, leveraging best practices and proven techniques for supporting your franchisees.
- Use your franchisee's success stories and validation to attract new franchisees and accelerate the growth of your franchise system.
- Continuously evaluate and refine your support and training programs to ensure that franchisees have the resources they need to succeed.
Module 6: Winning at Franchising
- Build a strong management team, hiring key roles such as a franchise sales director and franchisee support team to drive growth and success.
- Make strategic decisions about important suppliers and vendors, positioning your franchise system for long-term success and profitability.
- Position your franchise system for long-term success by beginning with the end in mind, building a system that is attractive to private equity investors and other potential buyers.