Franchise Development Services for Emerging Franchisors | Internicola Law Firm

Franchise Development Services for Emerging Franchisors

As a start-up or emerging franchisor, developing and growing your franchise system requires franchise development strategies that balance your budget and available capital with a realistic growth strategy that attracts and on-boards qualified franchisees. Many emerging franchisors fail to succeed and suffer “franchise fatigue” because their rely on development strategies that are either outdated or just don’t work.

Below we discuss what franchise development is and franchise development strategies for emerging franchisors.

If you are not yet a franchisor and are interested in franchising, read our Ultimate Guide to Franchising Your Business. To learn more about how we can help your build and grow your franchise system call our team at (800) 976-4904 or by email.

What is Franchise Development?

Franchise development is the process by which a franchisor develops and implements a business plan and strategy focused on:

(a) FDD and Legal Development  – developing, maintaining, and registering a FDD and the legal infrastructure for selling franchises

(b) Franchise Sales – marketing to prospective franchisees;

(c) Franchisee Qualification – qualifying franchisees and selling franchises;

(d) Franchisee Training – training and on-boarding new franchisees;

(e) Unit Growth – growing franchise system unit growth; and

(f) Franchisee Profitability – enhancing franchisee profitability.

No matter the stage or size of your franchise system, franchise development is an on-going process and should be focused on goal setting and a plan of action implemented in stages over a 1, 2, 3, 4 and 5 year period.

Franchise Development Services

One critical element of the franchise development process involves franchise sales marketing and attracting qualified franchisees. This is a big issue for emerging franchisors as they are competing with the much bigger budgets of the larger brands and a marketplace where it’s difficult to get the attention of franchise brokers and industry influencers.

As an emerging franchisor you need to fight a different fight than the bigger brands and you need to strategically leverage your brand. To do this, you need to dig deep and spend the time, energy and effort to leverage direct response marketing focused on telling your franchisee prospects the compelling story behind your brand and what makes your franchise a unique opportunity that will help transform the lives of your perfect franchisees.

Below we discuss the systemic “me too” marketing problem that has harmed and wasted the dollars of so many emerging franchisors. We also discuss the solution and a plan of action.

Direct Response Marketing For Emerging Franchisors

THE PROBLEM: As an emerging franchisor you have structural hurdles that you must overcome. These hurdles include a limited budget, larger competitors and a trust issue in finding a franchise development team that is committed to putting your system on the right track and obtaining real results and not just sell you services.

THE ANSWER: The answer is one that is far too often overlooked the vast majority of so-called marketing, SEO and franchise development “experts”. The answer is “direct response marketing, understanding the principals of direct response marketing and to deploy these principals in your franchisee attraction and conversion process. The “answer” that direct response marketing offers involves a process that involves:

  1. Understanding and defining your USP (unique selling proposition);
  2. Magnetizing your marketing through your USP and a call to action that is focused on establishing a dialogue and conversation with your franchisee prospects;
  3. Building and managing a franchisee attraction and marketing funnel;
  4. Managing your franchisee attraction and marketing funnel through a CRM system that is automated to monitor and manage short-term and long-term franchisee conversion “drip campaigns”.

Every year emerging franchisors waste thousands of dollars on consultants, websites, SEO experts, social media and other marketing channels without giving themselves a chance for real success. That is, these emerging franchisors jump in a massively crowded marketplace without first distinguishing their system and marketing message through a precise USP and through a direct response marketing program designed to maximize their chances for success.

Our Services

The services that we offer are all about direct response marketing and allowing emerging franchisor outmaneuver their much larger competitors on a much smaller budget and with more personalized precision. We do this by harnessing the Direct Response Marketing funnel and through development of marketing programs that are integrated with one another. These services include:

USP Strategy

Before spending one dollar on any marketing channel or marketing medium. Our focus is on your system and working with you in understanding and defining the USP that you offer to prospective franchisees. This USP is not just some slogan and must be a genuine differentiator for those prospects that, for you, would be your “perfect franchisee”.

Media Development and Call to Action

Only after we uncover your genuine USP – one that is compelling and real – do we begin to develop media designed to attract your perfect franchisee. The media that we develop is not focused on the “sell” but, rather, on establishing a trusted dialogue with your perfect franchisee. Our media development includes:

Keep in mind and consider that our media development is all focused on a call to action that is designed to lead your perfect franchisee into your franchisee conversion funnel. Rather than wasting dollars on ads and media focused on a quick sell which almost never materializes, we are focused on building your lists and engaging in active communications with your prospects.

Establishing your CRM System

At the heart of your direct response marketing will be a CRM system that will enable you to automatically capture leads, maintain and manage your prospective franchisee lists and automate short-term and long-term drip campaigns. Our CRM services, include:

Get Started with a Free Strategic Assessment

Like many other emerging franchisors we are sure that you may be tired of solicitations from vendors that are interested in selling you “things”. Before investing in your franchise marketing and development process it is critical that you understand your USP and how to effectively deploy direct response marketing.

For a free 45 minute strategic franchise assessment, contact us at (800) 976-4904 or by email.

Let's Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your brand. Click on the button below or call us at (800) 976-4904.

Top Resources for Franchising Your Business

  • videoImg

    Franchise Sales Compliance Guide

    Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you. In this guide you’ll learn the... read more

  • videoImg

    The Ultimate Guide to Franchising Your Business

    In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more

  • videoImg

    Franchising vs. Licensing

    When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more

all guides

  • None right now

all videos

  • videoImg

    Franchising Your Business: Advantages & Disadvantages

    Are you considering franchising your business? If so, its important to understand the advantages and disadvantages of franchising your business. Franchising is a legal and business model designed to achieve multi-unit expansion. Compared to organic expansion where you invest in and open multiple locations yourself, franchising allows you to recruit... read more

  • videoImg

    Documents to Start a Franchise

    The documents to franchise your business include the franchise disclosure document (FDD), franchise agreement, operations manual, financial statements, and state specific registration applications. Below we discuss each franchise document in detail. 1. Franchise Disclosure Document Before you can offer or  sell a franchise you are required to issue and disclose... read more

  • videoImg

    Is Your Business Franchisable and Should You Franchise?

    Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business?... read more

all articles

  • videoImg

    Positioning Your Brand to Win at Franchise Sales

    In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales. Some topics include: How franchisors can develop their brand strategy How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise... read more

  • videoImg

    How to Work With Franchise Brokers and Sell Franchises

    In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss what it takes to make your brand attractive to franchise brokers and sell to qualified franchisees.  Selling franchises and building a durable franchise system - all comes down to being a "good franchisor," making... read more

  • videoImg

    Leveraging PR & Digital Media to Jumpstart Franchise Sales

    Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more

all webinars

Let’s Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.

Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.

An attorney client relationship is not established by submitting this initial contact information.

closeIcon