As an emerging franchisor your goal is to add franchisees and to strategically scale-up and grow your franchise system. Success requires a precise plan of action and a proven franchise development team that understands what it means to be an emerging franchisor, the structural challenges that you face and how to differentiate and grow your system through direct response marketing.
Franchise Growth Labs provides emerging franchisors with industry leading franchise development and direct response marketing services. Established by Charles N. Internicola, a franchise lawyer and emerging franchisor, and our team of dedicated franchise and marketing professionals, Franchise Growth Labs offers fixed fee franchise development services that are designed specifically for emerging franchisors. Our services we will enable your franchise system to cost-effectively deploy and leverage the very best marketing channels and mediums to attract, filter and convert qualified franchisees and to outmaneuver competing franchise systems.
THE PROBLEM: As an emerging franchisor you have structural hurdles that you must overcome. These hurdles include a limited budget, larger competitors and a trust issue in finding a franchise development team that is committed to putting your system on the right track and obtaining real results and not just sell you services.
THE ANSWER: The answer is one that is far too often overlooked the vast majority of so-called marketing, SEO and franchise development “experts”. The answer is “direct response marketing, understanding the principals of direct response marketing and to deploy these principals in your franchisee attraction and conversion process. The “answer” that direct response marketing offers involves a process that involves:
Every year emerging franchisors waste thousands of dollars on consultants, websites, SEO experts, social media and other marketing channels without giving themselves a chance for real success. That is, these emerging franchisors jump in a massively crowded marketplace without first distinguishing their system and marketing message through a precise USP and through a direct response marketing program designed to maximize their chances for success.
The services that we offer are all about direct response marketing and allowing emerging franchisor outmaneuver their much larger competitors on a much smaller budget and with more personalized precision. We do this by harnessing the Direct Response Marketing funnel and through development of marketing programs that are integrated with one another. These services include:
Before spending one dollar on any marketing channel or marketing medium. Our focus is on your system and working with you in understanding and defining the USP that you offer to prospective franchisees. This USP is not just some slogan and must be a genuine differentiator for those prospects that, for you, would be your “perfect franchisee”.
Only after we uncover your genuine USP – one that is compelling and real – do we begin to develop media designed to attract your perfect franchisee. The media that we develop is not focused on the “sell” but, rather, on establishing a trusted dialogue with your perfect franchisee. Our media development includes:
Keep in mind and consider that our media development is all focused on a call to action that is designed to lead your perfect franchisee into your franchisee conversion funnel. Rather than wasting dollars on ads and media focused on a quick sell which almost never materializes, we are focused on building your lists and engaging in active communications with your prospects.
At the heart of your direct response marketing will be a CRM system that will enable you to automatically capture leads, maintain and manage your prospective franchisee lists and automate short-term and long-term drip campaigns. Our CRM services, include:
Like many other emerging franchisors we are sure that you may be tired of solicitations from vendors that are interested in selling you “things”. Before investing in your franchise marketing and development process it is critical that you understand your USP and how to effectively deploy direct response marketing.
Complete the form below to schedule a free 45 minute strategic assessment or call us at (718) 979-8688.
Franchising may be the next big step for someone who wants to grow their business. Below are questions you should ask yourself to be able to answer if you should or shouldn’t franchise your business. How do you know whether or not you should franchise your business? First, you have... read more
In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more
When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more
Are you a successful business owner? Are you looking for ways to expand your business? If so, this article will provide the answers you need to decide whether franchising your business is the right step for you. In short, franchising allows you, the franchisor, to create a relationship among several... read more
Under federal law, prior offering or selling a franchise in any state, franchisors are required to disclose a franchise disclosure document (FDD) to their prospective franchisees. In addition to federal law certain states, including the franchise registration states, require that franchisors register their FDD with the state. The legal documentation... read more
For very good reasons, the questions of “is my business franchisable?” and “can my business be franchised?” come up often. Assuming that you possess the right mindset and franchise goals (a topic that we discuss in a separate article) there are core franchise factors that either your business must possess... read more
Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more
One of the biggest issues for emerging franchisors is not having a plan for insurance and system-wide protection. What do emerging brands need to know when they're starting off, who should they rely on, and how can they plan ahead? Get an insurance game plan to protect your franchise system... read more
Key strategies for developing the right logo & trade dress to drive franchise growth with branding and design expert Dan Antonelli. Dan is the author of ‘Building a Big Small Business Brand’ and is the creative director of the branding firm KickCharge Creative. Learn how to drive franchise growth and... read more
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.
Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.