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Home Franchise Your Business What is a "Trade Secret" in a Franchise Agreement?

When it comes to franchising, a trade secret is confidential information that relates to the operation of the franchised business. Franchise trade secrets are typically contained in the franchisors confidential operations manual and these "secrets" relate to issues such as sources of supply, pricing information, recipes, ingredients, marketing plans, customer lists and other information that is important to the business but unknown to the public.

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