In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales.
Some topics include:
- How franchisors can develop their brand strategy
- How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise sales
- How to create a compelling brand strategy
- How to checklist to know if your brand is on track or off track with your messaging
- How to develop compelling content to drive franchise sales both short and long term
- How emerging brands should use their marketing dollars for franchise development
- Secrets to developing copy to help smaller brands differentiate themselves and create a unique brand proposition for prospective franchisees
- Real examples of brands who are getting it right
