Brian Lincer is a trusted legal advisor to emerging and growth-focused franchise brands. As Managing Partner at The Internicola Law Firm, Brian leads the firm’s legal team in delivering franchise compliance, legal infrastructure, and brand protection strategies that support long-term growth and scale.
With extensive experience in franchise law, intellectual property, and transactional matters, Brian represents both new and established franchisors across the country. He works closely with clients to structure legally compliant franchise systems, develop and register FDDs, negotiate transactions, and protect brand assets—including trademarks, licensing rights, and intellectual property.
Brian also provides strategic counsel on licensing and distribution models, helping clients evaluate alternative growth strategies and maintain legal alignment with evolving business goals.
Known for his precision, responsiveness, and commitment to client success, Brian plays a central role in helping franchisors build systems that are both legally sound and growth-ready. He is frequently sought after by founders and leadership teams who value clear communication, trusted legal guidance, and results.
Brian regularly advises clients as part of the firm’s Franchise Growth Counsel program—delivering fast, proactive legal support that aligns with franchise deal flow, brand strategy, and compliance requirements.
Service Areas
Learn more about how we can help grow your business and win at franchising.
More About Brian
- Voted Entrepreneur’s Top Franchise Supplier 2021
- Voted Entrepreneur’s Top Franchise Supplier 2020
- Voted Entrepreneur’s Top Franchise Supplier 2019
- Avvo Client's Choice in Business and Franchising
The Internicola Law Firm serves as trusted legal counsel to over 200 franchise brands and provide each brand with dedicated services that combine legal representation with industry leading franchise development know-how. Brian is also an entrepreneur directly involved in the investment, incubation, and growth of franchise brands.
Publications
ENDWISE: The Guide to Selling Your Business with Peace of Mind – 2014
Education
Undergraduate and Graduate
Brooklyn Law School, J.D. – 2004
Northeastern University, B.S. – 1999
Bar Admissions
State of New York
State of New Jersey
Subscribe to our YouTube channel for weekly insights that fuel real franchise growth.
Get in touch
Fill out the form below or call (800) 976-4904 and we will get back to you as soon as possible.