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Brian A. Lincer, Esq.

Managing Partner

Brian Lincer

Brian A. Lincer, Esq., a highly experienced franchise attorney and managing partner at The Internicola Law Firm.

With a strong track record of success in franchise law, Brian is dedicated to providing clients with the highest level of legal services, tailored to meet their unique needs.

Brian's practice focuses on assisting both startup entrepreneurs and established businesses in franchising their businesses nationwide, as well as handling transactional and intellectual property protection matters for franchise brands. Brian also excels at structuring license and distribution relationships, as well as providing guidance on trademark protection, registration, and maintenance.

In addition to his extensive legal expertise, Brian is also the author of ENDWISE: The Guide to Selling Your Business with Peace of Mind. This book provides entrepreneurs with valuable insights into the process of selling a business and helps them navigate this complex area of law.

With a deep commitment to his clients, Brian takes the time to understand their goals and objectives to achieve the best possible outcomes. His dedication, expertise, and client-centric approach have earned him recognition as one of the top franchise attorneys in the nation.

If you are looking for a knowledgeable and experienced franchise attorney to help you achieve your business goals, contact us.

More About Brian

  1. Voted Entrepreneur’s Top Franchise Supplier 2021
  2. Voted Entrepreneur’s Top Franchise Supplier 2020
  3. Voted Entrepreneur’s Top Franchise Supplier 2019
  4. Avvo Client's Choice in Business and Franchising

The Internicola Law Firm serves as trusted legal counsel to over 200 franchise brands and provide each brand with dedicated services that combine legal representation with industry leading franchise development know-how. Brian is also an entrepreneur directly involved in the investment, incubation, and growth of franchise brands.


ENDWISE: The Guide to Selling Your Business with Peace of Mind – 2014


Undergraduate and Graduate

  • Brooklyn Law School, J.D. – 2004

  • Northeastern University, B.S. – 1999

Bar Admissions

  • State of New York

  • State of New Jersey

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