Managing Partner and Franchise Counsel to Franchise Brands Nationwide
Brian A. Lincer is the Managing Partner of The Internicola Law Firm, a national boutique franchise law firm recognized by Chambers USA and ranked the #1 Franchise Law Firm in the U.S. by Entrepreneur Magazine (2025), serving more than 350 franchise brands nationwide.
Brian works directly with founders and franchise leadership teams to build, protect, and scale franchise companies — from emerging franchisors preparing their first Franchise Disclosure Document to established franchise systems managing registrations, compliance, and expansion across all fifty states. As Managing Partner, Brian leads the firm's franchise counsel practice and plays a central role in the legal and compliance infrastructure behind the firm's client franchise systems, including the firm's FranIQ® compliance platform and Franchise Growth Counsel® program.
Brian regularly advises franchise brands on:
- Franchise Disclosure Documents (FDDs) and franchise agreements
- State franchise registrations, renewals, and multi-state filing strategy
- Franchise sales compliance and regulatory matters
- Item 19 financial performance representations
- Trademark protection and intellectual property strategy
- Franchise Growth Counsel® and ongoing legal support
- Franchise restructures, acquisitions, and strategic initiatives
Known for his responsiveness, practical advice, and deep understanding of how franchise systems actually operate, Brian serves as a trusted advisor to franchise leadership teams navigating growth, compliance, and long-term brand development.
Build the Legal Infrastructure Behind Your Franchise Brand
We help founders and franchise leadership teams build the legal and compliance infrastructure required to support, protect, and scale franchise companies.