Managing Partner | National Franchise Attorney

Brian Lincer is a trusted legal advisor to emerging and growth-focused franchise brands. As Managing Partner at The Internicola Law Firm, Brian leads the firm’s legal team in delivering franchise compliance, legal infrastructure, and brand protection strategies that support long-term growth and scale.

With extensive experience in franchise law, intellectual property, and transactional matters, Brian represents both new and established franchisors across the country. He works closely with clients to structure legally compliant franchise systems, develop and register FDDs, negotiate transactions, and protect brand assets—including trademarks, licensing rights, and intellectual property.

Brian also provides strategic counsel on licensing and distribution models, helping clients evaluate alternative growth strategies and maintain legal alignment with evolving business goals.

Known for his precision, responsiveness, and commitment to client success, Brian plays a central role in helping franchisors build systems that are both legally sound and growth-ready. He is frequently sought after by founders and leadership teams who value clear communication, trusted legal guidance, and results.

Brian regularly advises clients as part of the firm’s Franchise Growth Counsel program—delivering fast, proactive legal support that aligns with franchise deal flow, brand strategy, and compliance requirements.