Gina Fusco | Director of Trademarks & Franchise Development

Protecting Franchise Brands Through Trademarks and Development Strategy

Gina Fusco serves as the Director of Trademarks & Franchise Development at The Internicola Law Firm. With extensive experience as a senior paralegal, Gina plays a critical role in protecting and advancing our clients’ franchise brands.

At the startup stage, Gina guides business owners through the franchise launch process, with a particular focus on trademark strategy. She evaluates trademarks, advises on availability and registration, and ensures franchisors avoid costly missteps — including whether a rebrand is necessary before going to market.

For national and international clients, Gina manages ongoing trademark portfolios, including monitoring, enforcement, and protection across the United States and abroad. She assists clients with infringement claims, internet and domain name issues, and international filings, while also handling trademark renewals and maintenance.

Beyond trademarks, Gina supports clients in corporate formation and structuring their franchise companies, ensuring their legal foundation is aligned with growth goals. Her attention to detail and depth of experience make her an essential resource for franchisors building, protecting, and scaling their systems.