How to Convert Franchise Leads with Online Sales | Internicola Law Firm

Convert Franchise Leads with Online Sales

Charles N. Internicola, Esq. and Laura Meyer of JoyBrand Creative talk about how to use digital sales funnels and online marketing to convert franchise leads and grow your brand.

Recommended Steps to Enhancing Your Franchise Sales Funnel:

  1. Set a Goal – Over the next 60 days, map out the most important target you want to hit (i.e., increase in sales, more leads, higher revenue, or more net income).
  2. Get Specific – Set your goals to a specific number. How much exactly do you want to improve that one metric? Then focus on the gap where you’re at right now and where you want to be ideally.
  3. Creating Your Sales Plan – To reach your goal set in Step 1, you’ll need to create what’s called a “CORE Process” which gives you a dependable and consistent result. Some examples include a product launch, book funnel, seminar pitch, or a webinar. As Laura mentions, one or two CORE Processes will usually outperform the others. Below are example processes:
  4. Example Process 1: Email > PDF > Call
    Example 2: Webinar

  5. Test, test, test – Testing your sales processes is important to see which method worked the best. Simply sending out one email just won’t work. You’ll have to take sample audiences and tweak it over time by changing headlines, copy, design, and offers to see which works best for your perfect customer or client.

Watch the full webinar below.

Free Resource

For clients of The Internicola Law Firm, Laura Meyer provided a free Sample Sales Process Map download. Visit to access the free download.

Download Presentation

If you have questions about building your franchise sales funnel or would like to learn more about how we can enhance your FDD to help grow your brand, give us a call at (800) 976-4904 or contact us.

Let's Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your brand. Click on the button below or call us at (800) 976-4904.

Top Resources for Franchising Your Business

  • videoImg

    Franchise Sales Compliance Guide

    Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you. In this guide you’ll learn the... read more

  • videoImg

    The Ultimate Guide to Franchising Your Business

    In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more

  • videoImg

    Franchising vs. Licensing

    When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more

all guides

  • None right now

all videos

  • videoImg

    Franchising Your Business: Advantages & Disadvantages

    Are you considering franchising your business? If so, its important to understand the advantages and disadvantages of franchising your business. Franchising is a legal and business model designed to achieve multi-unit expansion. Compared to organic expansion where you invest in and open multiple locations yourself, franchising allows you to recruit... read more

  • videoImg

    Documents to Start a Franchise

    The documents to franchise your business include the franchise disclosure document (FDD), franchise agreement, operations manual, financial statements, and state specific registration applications. Below we discuss each franchise document in detail. 1. Franchise Disclosure Document Before you can offer or  sell a franchise you are required to issue and disclose... read more

  • videoImg

    Is Your Business Franchisable and Should You Franchise?

    Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business?... read more

all articles

  • videoImg

    Positioning Your Brand to Win at Franchise Sales

    In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales. Some topics include: How franchisors can develop their brand strategy How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise... read more

  • videoImg

    How to Work With Franchise Brokers and Sell Franchises

    In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss what it takes to make your brand attractive to franchise brokers and sell to qualified franchisees.  Selling franchises and building a durable franchise system - all comes down to being a "good franchisor," making... read more

  • videoImg

    Leveraging PR & Digital Media to Jumpstart Franchise Sales

    Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more

all webinars

Let’s Talk

With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.

Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.

An attorney client relationship is not established by submitting this initial contact information.