What are trademarked keywords? | Franchise Law Blog

What are trademarked keywords?

When you register a trademark with the United States Patent and Trademark Office (USPTO)‚ you are acquiring the right to use that mark in connection with goods and/or services. And with that comes the right to protect your trademark from infringement by other parties. This means that if anyone else uses your trademark in connection with their own goods and/or services‚ you may take legal action against them.

There is a grey area in this law when it comes to Internet keywords. A trademarked keyword is a keyword that includes a federally registered trademark. Examples of trademarked keywords may be "Coca-Cola Drinks" or "Subway Sandwiches." Because the Internet is relatively new‚ there are no clear laws regarding the use of trademarks on the Internet.

But if you do purchase trademarked keywords with the intention of using them for online advertising‚ you may be in violation of a company's registered trademarks. Therefore‚ you must be careful when purchasing trademarked keywords. Before you do‚ you may want to get advice from a New York trademark lawyer.

When you purchase trademarked keywords for your business in New York‚ your New York trademark lawyer can advise you on the trademark laws that may affect your decision. 

Contacting a New York Trademark Lawyer

If you are an entrepreneur who is interested in franchising your business there is a lot you need to know‚ including the significance of evaluating your trademark and how to approach the preparation of your FDD. For a limited time‚ get New York franchise lawyer Charles N. Internicola‚ Esq's franchise law report to determine whether or not your business is right for franchising. Contact us today at 1-800-976-4904 for more information about Mr. Internicola's trademark law services in New York and how he assists entrepreneurs franchise their business nationwide.

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Date: 12/22/2010 | Category: Start a Franchise

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