Determining whether or not you are ready to franchise your business involves a decision making process that must start with you, your goals and your business mindset. Sure, your business needs to be franchisable and you need the right guidance and franchise blueprint to get started but before we get any further into the franchising process it is important to start with you.
As a franchisor you must be committed to establishing and building systems that are focused on systemizing the steps that have made your business a success. The process of franchising your business is an on-going process and always a work in progress where you focus on your business, your business systems, improving your business systems and educating and training your future franchisee partners to duplicate your success. You must be focused on building a business (a franchise business) that is separate and distinct from your existing business (the business that you are franchising) and, over, time you must be focused on building an organization that supports the operations of your franchisees and is focused on the expansion of your brand.
When evaluating whether or not franchising is right for you, consider that when done correctly, franchising is extremely flexible and scalable business model. Franchise success, depending your expectations and goals, comes and many forms and does not necessarily require that your system grow past 100 franchisees. So very successful franchise systems have 20, 30 or 50 operating units and their systems thrive.
You don’t franchise because you want to make more money.
You franchise because you have a great business and brand (albeit, maybe small but emerging) with a really great product or service and you are looking for the right legal and business strategy to expand. If this is your mindset, then it is safe to say that your goals are consistent with franchising. So lets discuss legitimate franchising goals in more detail and if your goals match, well, franchising may be right for you:
To expand your business and brand by establishing additional operating units that are strategically located within your state, regionally and nationally;
To work with prospective partners (franchisees) who you are willing to train and support and, in return, have these franchisee partners establish and manage their own franchised operating units;
To build an organization and business (a franchise business) that is separate and distinct from your existing business and one that is focused on strategically scaling-up your business model, supporting franchisees and to continuously improving the business, marketing and operational systems of your Business;
To create a win-win scenario for you and your franchisee partners where you expand and grow your brand, you monetize the brand and business know-how that you have already built and your franchisee partners gain a competitive advantage in building out a franchised business that is supported by you.
If franchising is right for you, then you need to share these goals. Also, getting back to having the right mindset, consider that many great businesses and franchise systems did not start off as “great”. They were “good enough” and through dedication, focused execution and a commitment to continuous improvement, they created great businesses and franchise systems.
Do you share a similar mindset? Do you share the right franchising goals? If you do, then the next question is whether or not your business is “franchisable” and if it is how do you successfully launch a franchise system.
In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more
When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more
Are you a successful business owner? Are you looking for ways to expand your business? If so, this article will provide the answers you need to decide whether franchising your business is the right step for you. In short, franchising allows you, the franchisor, to create a relationship among several... read more
Under federal law, prior offering or selling a franchise in any state, franchisors are required to disclose a franchise disclosure document (FDD) to their prospective franchisees. In addition to federal law certain states, including the franchise registration states, require that franchisors register their FDD with the state. The legal documentation... read more
Franchising may be the next big step for your business and, like many other business owners and entrepreneurs, you may have questions like “is my business franchisable?” and “should I franchise my business?” So, how do you know whether or not franchising is right for you? In this guide, we'll... read more
Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more
One of the biggest issues for emerging franchisors is not having a plan for insurance and system-wide protection. What do emerging brands need to know when they're starting off, who should they rely on, and how can they plan ahead? Get an insurance game plan to protect your franchise system... read more
Key strategies for developing the right logo & trade dress to drive franchise growth with branding and design expert Dan Antonelli. Dan is the author of ‘Building a Big Small Business Brand’ and is the creative director of the branding firm KickCharge Creative. Learn how to drive franchise growth and... read more
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.
Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.
An attorney client relationship is not established by submitting this initial contact information.