If you are considering franchising your restaurant – depending if you are reading this article during the COVID-19 Coronavirus pandemic or, more likely, as we ease out of and recover from this pandemic – the restaurant industry, the franchise industry, small business, and the world has changed. Health, safety, families and our nation are naturally our first and foremost priority but so is recovery, growth and rebuilding! With change comes opportunity and as the restaurant industry is reshaped, so are opportunities for franchising and growing your restaurant.
As we work with our restaurant clients through this crisis, many have faced closures while others are maintaining operations with curbside take-out and delivery. Some of our delivery oriented restaurant brands that maintain small retail footprints and that have always been built around take-out and delivery are even holding their own and maintaining sales. No matter the situation, one commonality that I see in the founders and management teams of our restaurant clients is a positive belief that they will weather the storm and that there is opportunity ahead.
Based on the experiences and advice of our clients, these are some important factors to consider if you are thinking about franchising your restaurant:
During this time of crisis the value of the franchisor-franchisee relationship has been front and center. Good franchise systems are focusing on franchisee support and win-win relationships and future franchisees are taking notice. As we recover there will remain shifts in the work place and we expect there will be significant pent-up franchise demand by well qualified and financed individuals who will be leaving corporate America. Franchising is all about long-term wins and if you are focused on a 1, 2, and 3 year strategy, you restaurant and brand can be one of the many success stories that – together – we will be achieving as our nation recovers.
To learn more read our Ultimate Guide to Franchising Your Business, watch our franchise webinars, and contact our team at (800) 976-4904, live-chat, or by email. We look forward to assisting you and helping to empower you and your team to grow!
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.
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