Gas stations are a great business to franchise because the demand for fuel in America is constant and not going anywhere. Our country literally runs on gas. People need to drive to work and trucks need to carry goods across country. Gas stations are a $250 billion a year industry. There are over 120,000 gas stations in the country. More than 80% also have a convenience store attached to them. This is a big business. Now is a great time to claim a piece for yourself.
If you are considering the purchase of a gas station or about to sign a gas station purchase or franchise agreement, there are a number of legal factors that you must consider and discuss with your business lawyer. In New York and New Jersey, although the purchase of a gas station represents a unique business and investment opportunity, a number of contract, legal, and business due diligence factors must be considered prior to signing a purchase agreement.
As a prospective purchaser, you must consider and evaluate the following issues:
Gas stations typically fall within the category of “franchised” or “independent” station. Franchised gas stations are owned and operated pursuant to a Franchise Agreement with a national supplier such as Exxon, BP, and Sunoco. Independent stations are not supported by any national supplier and, basically, sell “unbranded” fuel procured from an assortment of regional suppliers.
With the primary advantage to a “franchised” station being the name recognition, trademarks, trade design, and canopies associated with the national brand, owners of “franchised” stations are franchisees and parties to a franchise agreement. As a business purchaser, it is critical to evaluate the advantages and disadvantages of franchised and independent stations.
If the gas station you are purchasing is a “franchised station,” some of the many issues you must consider and discuss with your lawyer include:
Of course, selling fuel is the main business of your gas station. It is the one product that brings people to your business. What most people don’t know is that margins are low, and gas stations make most of their money from selling other items. Convenience-store products like candy, sodas, and cigarettes bring in big revenue. This is why it’s getting rarer and rarer to see a standalone gas station that doesn’t have a store attached to it.
Station pumps and fuel tanks serve as the most critical assets that will affect the day-to-day operations and profitability of your business. Not every seller of a gas station owns the pumps and tanks, which may be owned by the national franchisor (for franchised stations) or the property owner (where the gas station is located on leased property).
If you are evaluating the purchase of a particular gas station, you must determine:
As the purchaser of a gas station, one of the issues you must consider and protect yourself from relates to the potential existence of contamination. Environmental concerns are critical, as any environmental contamination (especially if discovered after you buy the gas station) will require expensive remediation that may shut down or significantly limit the future operations and profitability of your station. For the purchase of a station, you must consider and evaluate the utilization of an “environmental contingency clause” in your purchase agreement and you must obtain a Phase I environmental site assessment. In my article, “The Importance of an Environmental Site Assessment,” I discuss and address these environmental issues in detail. If you are buying a gas station, I strongly recommend that you review this article.
So, when buying a gas station, some of the important factors to evaluate include:
Investing in any business carries multiple risks, but gas stations pose distinct risks. More than just about any industry, the success of your station depends on traffic. Know the long-term plans for the area you want to open in: is it going through a lot of construction? Long building projects could hurt your business by blocking access to your station.
The environmental history of the station is important (see above), but the future environment is more important. Do some research and make sure your location has double-walled tanks to keep leaks and environmental problems from shutting you down.
Putting together a business plan will give you focus and direction. It will also make setting up your gas station business easier. Think of the steps below as things to check off when you’re starting out.
1. Make Sure Your Purchase Agreement Includes an “Environmental Contingency Clause”
When purchasing a business, you will be faced with a number of critical issues that must be decided in a relatively short period of time. However, when investing your life savings in a business, time constraints are not an excuse for shortcuts. An environmental contingency clause will allow you to sign a purchase agreement and still give you time to complete your due diligence evaluation of the property’s environmental history. For example, an environmental contingency clause could be structured so that, after contract signing, you are given an additional period of time to obtain an environmental site assessment and complete your due diligence. If contamination is discovered, your contingency clause could be structured to let you cancel the contract and get your deposit back or require the seller to remediate the contamination. Keep in mind that your business purchase agreement is a “flexible” document that may be drafted by your business lawyer to protect your interests. Always discuss any concerns or issues that you may have with your business lawyer.
2. Obtain an Environmental Site Assessment
An environmental site assessment, also known as a Phase I study or “ESA,” is a preliminary investigation and evaluation of a property’s “environmental history.” Typically viewed as the first step in the “environmental due diligence” process, ESAs focus on the documented history of a property and prior issues of contamination. ESAs typically do not include soil samples or testing but may uncover serious incidents of prior contamination. If the Phase I study indicates the potential existence of prior contamination, additional studies may be warranted.
3. Even If You Are Leasing the Underlying Property, Prior Contamination Must Still Be Evaluated
When purchasing a gas station involving only the lease of the underlying property (as opposed to the outright purchase), you must nevertheless be concerned about prior contamination.
To learn more about proven strategies and legal representation when buying a gas station in New York or New Jersey:
Are you a franchisor or a part of a franchise sales team? Do you want to learn more about franchise sale compliance and ensure that your sales practices comply with franchise laws and are consistent with best practices? Then this guide is for you. In this guide you’ll learn the... read more
In this guide you’ll learn the basics of franchising, how to franchise your business, and how to win at franchising. We’ll also take a deeper dive into legal requirements for franchising and why they matter, steps to take before and after you launch your franchise, and even some tips on... read more
When considering expanding a business both franchising and licensing are possible options. In this guide, you'll learn the differences of franchising and licensing and understand how each will affect you. read more
Are you considering franchising your business? If so, its important to understand the advantages and disadvantages of franchising your business. Franchising is a legal and business model designed to achieve multi-unit expansion. Compared to organic expansion where you invest in and open multiple locations yourself, franchising allows you to recruit... read more
The documents to franchise your business include the franchise disclosure document (FDD), franchise agreement, operations manual, financial statements, and state specific registration applications. Below we discuss each franchise document in detail. 1. Franchise Disclosure Document Before you can offer or sell a franchise you are required to issue and disclose... read more
Franchising may be the next big step for your business and represents an opportunity to grow your brand. So, how do you know if franchising is right for you? How do you know if your business is franchisable and, if it is, whether or not you should franchise your business?... read more
In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales. Some topics include: How franchisors can develop their brand strategy How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise... read more
In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss what it takes to make your brand attractive to franchise brokers and sell to qualified franchisees. Selling franchises and building a durable franchise system - all comes down to being a "good franchisor," making... read more
Key strategies to accelerate franchise growth for startup and emerging franchisors In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media. Some topics include: Steps franchisors should take when it... read more
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your business.
Fill out the following form and we’ll contact you as soon as possible. To reach our team directly, give us a call at (800) 976-4904.
An attorney client relationship is not established by submitting this initial contact information.