How to Franchise a Business: Franchising Done Right

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

In this webinar, Charles N. Internicola, Esq. and Steve Beagelman of SMB Franchise Advisors discuss the basics of franchising a business and how to do it right, the role of franchise consultants, and more about those franchise consultant companies who claim to be a “one stop shop” and offer legal services.

Leveraging PR & Digital Media to Jumpstart Franchise Sales

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media.

Some topics include:

• Steps franchisors should take when it comes to marketing and promoting their future franchise before they franchise
• How to position a franchise brand to succeed to win long term
• The role of PR in the franchise sales process
• How franchisors should tell their story
• Biggest mistakes emerging franchise brands are making in developing their marketing and sales materials
• How franchisors can use PR, storytelling, and brand development to win big in terms of franchise sales
• Real world examples
• Much more

Unlocking the DNA of a Successful Franchise

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE LAWYER

During the Unlocking the DNA of a Successful Franchise webinar, Charles N. Internicola and Franchise Growth Catalyst, Angela Coté of Cultivate Advisors talk about:

• How startup and emerging franchisors can stop wasting money
• How to energize franchise relationships to drive unit profitability
• What the DNA of a successful franchisor looks like
• What a franchise success roadmap looks like
• And more

How to Work With Franchise Brokers and Sell Franchises

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss an important topic for both micro and emerging franchisors–how to sell franchises. Watch the video below.

Some topics include:

• How emerging franchisors can get consultants and brokers excited about their brand and drive leads to them
• Typical journey that a franchisee prospect goes through when they buy
• Experiences and lessons Lisa Welko learned as a franchisor herself
• Characteristics brokers look for in qualified franchise systems
• FDD do’s and don’ts
• Steps you should take now to start building a future franchise consultant relationship
• The best way to work with your franchise broker
• Huge mistakes emerging franchisors are making over and over again
• Much more

Insights from The Franchise King® for Franchisors Who Want to Up Their Game

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

Insights from The Franchise King® for Franchisors Who Want to Up Their Game
In this webinar, franchise lawyer Charles Internicola and The Franchise King®, Joel Libava discuss how franchisors can improve their system for their franchisees.

Charles and Joel talk about:

• What franchisors need to know about the journey franchisees go through before buying a franchise
• What Joel Libava looks for in a quality franchisor
• A different perspective on what to look for in an FDD
• Mistakes that prospective franchisees make when evaluating franchisors
• Advice for franchisors on building an honest franchise system that can achieve long term growth
• How franchisors can evaluate if a franchisee is a good fit for their system
• Free tools to understand your franchisee’s net worth

How to Build a Great Franchise Logo & Brand with Dan Antonelli

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

How to Build a Great Franchise Logo & Brand with Dan Antonelli

Some topics include:

• What does it really mean to build a brand?
• What makes for a great logo, trade dress, slogan, vehicle wrap, etc.?
• Biggest mistakes businesses are making with their branding
• What you can evaluate today about your brand
• How to rebrand
• How culture of a franchise system is influenced by branding
• Next steps to take

Positioning Your Brand to Win at Franchise Sales

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

In this webinar, Charles Internicola and Laura Meyer, founder of Joybrand Creative, talk about how to position your brand to win at franchise sales.

Some topics include:

• How franchisors can develop their brand strategy
• How to differentiate your brand strategy between your targeted end-user customers and prospective franchisees for franchise sales
• How to create a compelling brand strategy
• How to checklist to know if your brand is on track or off track with your messaging
• How to develop compelling content to drive franchise sales both short and long term
• How emerging brands should use their marketing dollars for franchise development
• Secrets to developing copy to help smaller brands differentiate themselves and create a unique brand proposition for prospective franchisees
• Real examples of brands who are getting it right

Winning Insurance Strategies for Emerging Franchisors with Michael Porpora

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

Winning Insurance Strategies for Emerging Franchisors with Michael Porpora

Some topics include:

• Specific benefits for franchisors to have the same insurance carrier as their franchisees
• Insurance requirements to use in your FDD
• Mistakes franchisors are making and how to correct them
• New trends and threats emerging franchisors should know about
• How to get protection from litigation risks
• And more!

How to Master the Franchise Operations Manual

Charles N. Internicola, Esq.

LEGAL COUNSEL AND FRANCHISE CONSULTING

In this webinar, Charles N. Internicola, Esq., and Kit Vinson of FranMan discuss what franchisors should include in their operations manual and how to keep systems up to date. Learn how to use your operations manual as a selling tool to prospective franchisees and more, including:

• The basics of what an operations manual is
• How manuals differ between start-up brands and larger, more mature franchisors
• Advice for franchisors who are just starting out
• Common mistakes that franchisors make and how to avoid them
• The best way to keep your manual updated and how to notify your franchisees of any changes
• Technology that franchisors can use to maintain and make their manual available to franchisees on a digital platform
• How FranMan helps franchisors with the operations-manual process