Recommended Steps to Enhancing Your Franchise Sales Funnel:
Set a Goal – Over the next 60 days, map out the most important target you want to hit (i.e., increase in sales, more leads, higher revenue, or more net income).
Get Specific – Set your goals to a specific number. How much exactly do you want to improve that one metric? Then focus on the gap where you’re at right now and where you want to be ideally.
Creating Your Sales Plan – To reach your goal set in Step 1, you’ll need to create what’s called a “CORE Process” which gives you a dependable and consistent result. Some examples include a product launch, book funnel, seminar pitch, or a webinar. As Laura mentions, one or two CORE Processes will usually outperform the others.
Test, test, test – Testing your sales processes is important to see which method worked the best. Simply sending out one email just won’t work. You’ll have to take sample audiences and tweak it over time by changing headlines, copy, design, and offers to see which works best for your perfect customer or client.
In this webinar, Charles N. Internicola, Esq. and Lisa Welko, CFE of Integrity Franchise Group discuss an important topic for both micro and emerging franchisors–how to sell franchises. Watch the video below.
Some topics include:
How emerging franchisors can get consultants and brokers excited about their brand and drive leads to them
Typical journey that a franchisee prospect goes through when they buy
Experiences and lessons Lisa Welko learned as a franchisor herself
Characteristics brokers look for in qualified franchise systems
FDD do’s and don’ts
Steps you should take now to start building a future franchise consultant relationship
The best way to work with your franchise broker
Huge mistakes emerging franchisors are making over and over again
Insights from The Franchise King® for Franchisors Who Want to Up Their Game In this webinar, franchise lawyer Charles Internicola and The Franchise King®, Joel Libava discuss how franchisors can improve their system for their franchisees.
Charles and Joel talk about:
What franchisors need to know about the journey franchisees go through before buying a franchise
What Joel Libava looks for in a quality franchisor
A different perspective on what to look for in an FDD
Mistakes that prospective franchisees make when evaluating franchisors
Advice for franchisors on building an honest franchise system that can achieve long term growth
How franchisors can evaluate if a franchisee is a good fit for their system
Free tools to understand your franchisee’s net worth
In this webinar, franchise attorney Charles Internicola and Nick Powills, founder of No Limit Agency and 1851 Franchise, discuss key strategies to accelerate franchise growth through PR and digital media.
Some topics include:
Steps franchisors should take when it comes to marketing and promoting their future franchise before they franchise
How to position a franchise brand to succeed to win long term
The role of PR in the franchise sales process
How franchisors should tell their story
Biggest mistakes emerging franchise brands are making in developing their marketing and sales materials
How franchisors can use PR, storytelling, and brand development to win big in terms of franchise sales
In this webinar, Charles N. Internicola, Esq., and Kit Vinson of FranMan discuss what franchisors should include in their operations manual and how to keep systems up to date. Learn how to use your operations manual as a selling tool to prospective franchisees and more, including:
The basics of what an operations manual is
How manuals differ between start-up brands and larger, more mature franchisors
Advice for franchisors who are just starting out
Common mistakes that franchisors make and how to avoid them
The best way to keep your manual updated and how to notify your franchisees of any changes
Technology that franchisors can use to maintain and make their manual available to franchisees on a digital platform
How FranMan helps franchisors with the operations-manual process
With services to make your growth strategy simple, cost effective, and with a team excited to help you, let’s talk about how we can help grow your brand. Click on the button below or call us at (800) 976-4904.